Wednesday, July 19, 2017

AdGreetz Powers New Personalized Smurf's Ad

Los Angeles-based AdGreetz, the developer of personalized advertising technology which incorporates a viewer's name and other personal information into video and interactive ads, is powering a new campaign for Sony Pictures Home Entertainment on the upcoming Smurfs: The Lost Village release. According to AdGreetz, the ad campaign is the second collaboration it has with Sony Pictures Home Entertainment. Financial details of the win were not announced. AdGreetz' ads incorporates a user's name, spoken by celebrities or otherwise incorporated into ads, and personal traits, preferences, and details, in a seamless way that appears if those celebrities and others had recorded a personalized video for the viewer. AdGreetz is led by CEO Erik Frankel.

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