Wednesday, December 9, 2020
Aglet Picks Up $4.5M For Pokemon Go For Sneakers
Los Angeles-based Aglet, which is developing a mobile game centered around "Sneakerhead" culture--the buying and trading of popular sneaker models--has raised $4.5M in a seed funding round. The funding was led by Sapphire Sports, and also included Lakestar Ventures, Forecast Ventures, as well as angels att Miesnieks (6D.ai, Niantic Labs), Nate Mitchell (co-founder Oculus, Mountaintop Studios) and Greg Castle (Anorak Ventures). According to the company, it has now raised $7M since it was founded in late 2019. The company's game focuses on "virtual sneakers" which are collected by players in a virtual game environment, allowing people to create their own, virtual streetwear and brands, and virtual retail shops--all tied to virtual physical locations, like Pokemon Go. The company's FAQ says that the game is much like "Pokemon Go for sneakers". Aglet was founded by Ryan David Mullins and Owen Batt.