Wednesday, February 16, 2022

Collab Acquires Trendpop

Los Angeles-based Collab, which develops technology for creators, says it has acquired Trendpop, which owns a third-party, short-form video database for brands. Financial details of the acquisition were not announced. Collab said that Trendpop's tools can be used to identify what is viral in real time, and allow brands to monitor content and campaigns across platforms like Tiktok. Collab was founded by James (Co-CEO), Tyler (Co-CEO) and Will McFadden (CCO), along with industry veteran, Soung Kang (COO.)