Thursday, November 1, 2018

FabFitFun: We Just Hit $200M In Revenues, One Million Subscribers

Los Angeles-based subscription box startup FabFitFun said on Thursday that it has just exceeded $200M in revenues, and now has more than one million subscribers to its service. According to the company, the growth is a huge increase from its start offering up its seasonal subscription box in 2013, when it shipped a mere 2,000 boxes. The site had started in 2010 as a digital magazine focused on beauty, fashion, fitness, wellness, and other areas. The company now offers up its box deliveries four times a year. FabFitFun is led by Katie Rosen Kitchens, co-founder and editor in chief, plus Michael Broukhim, co-founder and co-CEO. The company is promoting its services with a new ad campaign called #IamFabFitFun today as part of the milestone, asking its members to submit videos why they love the service--and which it will share with others.

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