Tuesday, April 16, 2019

HG Insights Powers New Forrester Market Research Offering

Santa Barbara-based software developer HG Insights is powering a new market research offering from research and advisory giant Forrester, to power Forrester's new Business Technographics Service. According to the two companies, Forrester will use "technographics" from HG Insights, to help Forrester's customers see technology adoption trends in more than 45 different markets worldwide. Technographics is a new industry buzzword which is being used to show market segmentation and breakdown of consumers, using market research and analysis. According to the two, the availability of those tools will allow sales and marketing teams to make decisions about the right level of resources to allocate to sales territories, sales enablement, and demand generation efforts. Financial details of the deal between HG Insights and Forrester were not announced; HG Insights said it will bep roviding the "technographics" for the new service for Forrester.

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