Friday, March 12, 2021
Insights: 3 Steps to Software Market Entry Success
For our Insights and Opinions section today, we have an article from Tony Cristiano of Pivotal Arc, talking about 3 Steps to Software Market Entry Success. Do you have an article that would be useful to the SoCal startup and technology community? Let us know!
There is much money to be made in software and tech. AI and innovative paradigms are booming! So, you want to leverage your software or tech offerings to expand in an adjacent market. But how? What is your initial target market niche? Which flagship sales will you reference? How do you create an effective B2B sales channel? Will it work? Will you be profitable?
However, most market entry efforts fail. The software and tech market is attractive yet demanding. The volume of marketing and PR by existing players is staggering. Having a thoughtful strategy is not enough to launch an broad implementation effort. You need to have a flagship sale or two before you invest too much cash too quickly, plus a laser focused approach! Continued...
Read the rest of 3 Steps to Software Market Entry Success.