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Newegg Cooks Up System For Beating Product Scalpers, Bot Buyers

Los Angeles-based Newegg has launched a new effort to make it more fair for its consumers to buy very high demand products--such as GPUs and graphics cards--through what it calls The Newegg Shuffle. According to Newegg, its new drawing system is aimed at defeating the "bots and scalpers" which tend to swoop in on the most popular products on its site, including things such as NVIDIA GeForce RTX 30 Series GPUs, AMD Ryzen 5000 Series desktop processors, AMD Radeon RX 6000 Series graphics cards, PlayStation 5 and Xbox Series X|S. The company said its new system is aimed at making sure that bots and automated methods of gaming its systems are greatly reduced, and it also plans to eliminate users with multiple accounts, as well as ban IP addresses of anyone suspected of using auto-refresh, autoload and crawler software to gain an unfair advantage.