Wednesday, September 25, 2019

Super Hi-Fi Links With Targetspot For Audio Ads

Los Angeles-based Super Hi-Fi, a developer of artificial intelligence (AI) technology for improving digital streaming and listening experiences, said it has linked up with ad delivery and monetization company Targetspot. According to the two, the deal will provide new ad delivery capabilities for digital music services. Financial details of the deal were not announced. The two said they will combine Targetspot's Passport audio ad serving technology with Super Hi-Fi's AI-driven technology, MagicStitch. They explained the deal will ake their audio ads sound more like a human-produced segment with perfect audio transitions, volume leveling, and genre-specific song beds. Super Hi-Fi is led by Zack Zalon.

---