Tuesday, June 25, 2013
TheBouqs Gets $1.1M To Fix Online Flower Delivery
Tired of not getting what you expect--and paying more than you want--for online flower delivery?The Bouqs Company thinks that online flower delivery is broken, and that it has what it takes to reshape what consumers expect from online flower delivery services. And, it now has $1.1M in seed funding to make it happen. The Venice-based startup said today that it has raised $1.1M in a seed funding round, from Quest Venture Partners, Siemer Ventures, and angel investors, including Mich Mathews (former CMO of Microsoft), Dennis Phelps (Institutional Venture Partners), Andy Dunn (Bonobos), and and Brian Spaly (Trunk Club). The firm said the new funding will go towards technology, infrastructure, and to help expand its team.
TheBouqs.com has created an online flower delivery company which cuts-to-order and delivers farm direct flowers from South America, directly to consumers. The firm's pricing includes both the flowers and shipping, via a simple and direct ordering process, and which also includes a number of subscription options--automatically shipping flowers on birthdays or anniversaries, or for regular recurring flower deliveries for both consumers and businesses. The firm was founded by John Tabis. Tabis said in an interview that TheBouqs saw that the big, online brands were ignoring the younger, more tech-savvy, more hip crowd, and that the company is trying to make a service which appeals to them because of its transparency, pricing, customer service, and user interface.
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