Tuesday, May 3, 2011

TrueCar Buys Honk.com

Santa Monica-based TrueCar, the automotive pricing site run by Scott Painter, said today that it has acquired Honk.com, an automotive social media website. Financial terms of the buy were not disclosed. According to TrueCar, News Corporation, an early investor in Honk.com, will retain an equity stake in TrueCar as part of the acquisition, and TrueCar will operate and manage the consumer auto-buying content and programs for a number of un-named, news Corporation online properties.

---