Wednesday, April 17, 2019
AdGreetz Rolls Out Automated, Personalized Ad Marketing Platform
Los Angeles-based AdGreetz, which develops personzlied advertising technology, announced a new product this morning, and automated and integrated marketing platform it calls AdChef. AAcording to the company, the new software allows companies to produce, upload and deploy millions of unique creative versions of ads to the most popular digital media platforms and demand side platforms, in real time. The company said the software connects into such platforms as Facebook, Instagram, Twitter, The Trade Desk and Google's YouTube, AdWords, DoubleClick, and others. Pricing on the new software was not announced. AdGreetz--led by CEO and founder Eric Frankel--said the new software allows for deplying "hyper-personzlied" ads. AdGreetz said its clients include Amazon, Google, Zalando, West Elm, Forever 21, JustFab, Anheuser-Busch, Quaker, PepsiCo, Kraft, General Mills, Flipkart, Myntra, Post Holdings, BMW, Toyota, Acura, Intel, LG, Lenovo, Disney, DirecTV, The Wall Street Journal, HBO, NBC, ABC, Hearst, and Universal Pictures.