Wednesday, March 25, 2020

Report: News/Talk Streaming Audio Grows Due To COVID-19

Los Angeles-based Triton Digital, which provides technology to help the digital audio and podcasting industry with streaming and advertising, says that news and talk format streaming is growing as a result of the ongoing disruption due to COVID-19. According to Triton Digital, it saw a 14 percent increase in the share of streaming attributable to News/Talk formatted radio station, on both AM/FM streaming and station formats. The company said its data, from the Triton Webcast Metrics streaming measurement service showed a 14% increase in the share of streaming attributable to News/Talk formatted radio stations, which grew from a 29% share to 33%.

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