Wednesday, February 26, 2014

Report: Uber Artificially Pushes Pricing In San Diego

Is Uber manipulating the market for its UberX car service? According to a report Wednesday from TheVerge, Uber has been keeping drivers off the road in San Diego--to force "surge" pricing on the ride service. Uber's "surge" pricing is an algorithm-driven feature of Uber, which dramatically increases the cost of rides on its system when drivers are at a premium. Uber apparently has denied it influences pricing on its marketplace, however, the report will undoubtedly throw further fuel on the clash between local taxi and transportation providers and mobile-driven services like Uber.

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