UberMedia, the Idealab-backed startup best known for its Twitter client software, has recast itself as a mobile advertising firm, saying yesterday that it has launched a new mobile advertising product called UberAds. According to UberMedi...

Los Angeles-based GumGum has snagged a media agency network executive as an advisor, the firm is announcing today, for its in-image advertising platform. GumGum said it has appointed Carl Fremont, the Global Chief Digital Officer at MEC, wh...

Santa Monica-based startup VIRURL said Thursday that it has launched its technology, which automatically publishes sponsored content into blogs. According to the firm, its product allows bloggers to insert sponsored posts that match a blogg...

Los Angeles-based technology deals provider StackSocial has stacked up another technology publisher in its pile of customers, saying today that it has added tech publisher iPhoneinCanada.ca. StackSocial said it will provide apps, gadgates, ...

Newport Beach-based digital advertising firm MediaShift has snagged the former CFO of Clear Channel Media and Entertainment, as its CFO, according to the company. MediaShift, which provides digital advertising for private Wi-Fi networking ...

Video publishing software developer Beachfront Media is expanding into the mobile ad market today, saying that it has launched a new platform called Beachfront.io, which will help developers monetize their mobile apps with video advertising...

Los Angeles-based Triton Digital, the Oaktree Capital-backed provider of digital advertising services to the traditional and online radio market, said today that it has named Jean-Francois ("Jeff") Gadoury as its Chief Technology Officer. G...

In a move to better convert visitors to its site--and adapt to the increasingly mobile, tablet-centric world-- Los Angeles-based Savings.com said Wednesday that it has launched a brand new, homepage and responsive web design. According to t...

Los Angeles-based online advertising firm SocialVibe has a new CEO this morning: co-founder Joe Marchese. Marchese had been President of the company from 2006 until 2011, when he departed to become Senior Vice President of Marketing and Dig...

Ventura-based advertising exchange The Trade Desk is moving into real time, video advertising, the company announced this morning. The Trade Desk said it has launched full RTB video advertising capabilities on its platform, so that it now s...

It seems like a "no-brainer" -- young girls are among the biggest audiences for mobile games, and there's a huge subculture of games targeted at iPhone-carrying girls. Yet, it seems like there's no easy way to specifically advertise on th...

Los Angeles-based Rubicon Project says today that it is one of the "fastest growing ad technology companies in history". The startup says it added more than 200 new publishers and 100 new buyer channels for the six months ended March 31, ...

GumGum, the in-image advertising technology developer led by Ophir Tanz, has promoted Phil Schraeder, the firm's VP of Finance, to Chief Operating Officer, to head up the firm's internal operations, business development, and finance. Schr...

Los Angeles-based Nativo, the online advertising technology firm led by Justin Choi, has raised $3.5M in a Series A funding round, the firm announced Tuesday. The funding was led by Greycroft Partners, and also included e.ventures and Signi...

Los Angeles-based MarketShare, the developer of predictive analytics software for the marketing industry, has raised a big, $38M funding round, the firm said Monday. The funding was led by FTV Capital, and also included Elevation Partners a...

If you're the developer of a mobile application targeted at young girls, how do you monetize that application? A new, Los Angeles ad network, MobiGirl Media recently launched its niche, mobile ad network, specifically aimed at advertisers a...

Los Angeles-based digital advertising technology developer OpenX has launched a new service today, which it says will combine content optimization and ad monetization for publishers. The firm said its new Revenue Intelligence service--aimed...

Los Angeles-based Factual has renamed its Geopulse API, its API for providing demographic data based on geolocation information, to Geopulse Context, as part of what it called a major relaunch of the program. The API lets users specify any ...

Los Angeles-based online advertising technology provider OpenX announced this morning that it has named Matthew Reid as its new Vice President of Marketing. Reid previously was SVP of Marketing for Gehry Technologies, and also served at Euc...

Santa Monica-based online matchmaking site eHarmony is planning a big advertising push, as the firm said it has revamped its management team under founder Dr. Neil Clark Warren. According to eHarmony, it is launching a brand new, marketing ...

Santa Monica-based online matchmaking site eHarmony is planning a big advertising push, as the firm said it has revamped its management team under founder Dr. Neil Clark Warren. According to eHarmony, it is launching a brand new, marketing ...

Irvine-based online local advertising firm Local Corporation said today that it has launched a new, premium ad network it is calling "Fusion by Local". The firm said the new ad network will let advertisers reach customers in local markets, ...

Los Angeles-based online entertainment, music, and advertising firm BuzzMedia is no more: it's just rebranded itself SpinMedia. The publisher, which owns such brands as Celebuzz, Sterogeom, Idolator, JustJared, and many other music-related ...

El Segundo-based video advertising network AdExcite has merged with online display ad firm Q1 Media, the two companies said Wednesday. Financial details of the merger were not disclosed. The firm said the new company will operate as Q1Media...

Westlake Village-based ValueClick announced this morning that it has named Scott G. Eagle as its new Chief Marketing Officer. According to ValueClick, Eagle has previously served at such companies as Empowered Careers, eHarmony, Claria Corp...

Are you trying to figure out where your competitors and running in-app advertising on Android? San Diego-based WhatRunsWhere said today that it has launched a brand new service, which helps advertisers track what ads competitors are running...

UberMedia, the Pasadena-based startup developing third party, Twitter clients and other mobile apps, said yesterday that it has launched a new mobile ad campaign product called Appvertise. The Idealab startup said the app lets developers cr...

Selectable Media, a digital advertising firm which lets users unlock digital content in exchange for interacting with brand advertising, said today that it has expanded to Los Angeles, as part of a growth in its footprint. The expansion cam...

Woodland Hills-based ReachLocal said today that it has launched three, brand new services today, including a new website focused on the booking of home services. The new products are part of a push by the company to expand the services it o...

Los Angeles-based OpenX Software has a new investor, the firm said today, Japanese company cyber communications, inc. According to OpenX, cyber communications, which is a wholly owned subsidiary of Dentsu Inc., joined in providing additiona...

Los Angeles-based online advertising technology provider DataPop, the startup led by Jason Lehmbeck, announced this morning that it has launched a new semantic advertising product specifically aimed at Google Product Listing Ads (PLA). Goog...

One of the biggest issues facing mobile application developers today, is finding new users among a gigantic sea of applications. A Los Angeles-based startup, PaeDae, is looking to change that with a new platform it is calling BARTR, which i...

Los Angeles-based FastPay, which provides specialized line of credit to online publishers, e-commerce companies, videogame companies, and other digital media companies, reports this morning that it has placed over $100M in funding to over 1...

Mission Viejo-based Lifescript, which operates an online women's health site, claimed that it saw strong growth in 2012. The firm says it now has more than 28 million registered users, and saw a 38 percent increase in advertising and sponso...

It's a new world out there for online marketers--users aren't just on their PC anymore, they're surfing the web, buying products, and using services across their tablet(s), desktops, and smartphone. So, how do marketers figure out if you'...

Verve Mobile, a developer of location-based, mobile advertising services, said today that it has raised $14M in a Series C funding. The firm--which has an office in Carlsbad, but is based in New York--said that Qualcomm and Nokia are new in...

Glendale-based MediaShift, a newly formed online advertising company, said today that it has acquired travel advertising network Travora Media. Financial terms of the deal were not disclosed. The company said it will be enhancing Travora's ...

Gradient X, the online mobile marketing and advertising technology developer backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, and others, has snapped...

Gradient X, the online mobile marketing and advertising technology developer backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, and others, has snapped...

It looks like the serious commercials won the popularity contest during the Super Bowl, at least according to voting on Hulu, on its Super Bowl XLVII commercial site. Hulu--which again ran its Hulu Adzone section again this year to let pe...

Santa Monica-based Gravity, the developer of real-time personalization software headed by former MySpace COO Amit Kapur, is making a big push today with the launch of a new set of free APIs for publishers. The firm's tools allow web publish...

Glow Digital Media, a developer of a Facebook advertising platform, said Thursday that it has raised $1.3M in a seed funding round, and set up its U.S. headquarters in Los Angeles. The UK-based company did not disclose the source of the fun...

It's not far from the kickoff of the Super Bowl--and best of all, the many advertisements expected to debut during the sporting event. However, fans of those advertisements can start getting their Super Bowl advertising fix now, according t...

Los Angeles-based OpenX Software, the provider of Internet advertising technology, said Wednesday that it has connected with AdTruth to provide mobile targeting capabilities to its OpenX Market. OpenX Market is the company's real-time-biddi...

Rubicon Project, the online advertising technology firm headed by serial entrepreneur Frank Addante, looks like it may just be the next Southern California company to file for an IPO, based on a number of executive appointments made Tuesday...

Los Angeles-based SteelHouse, the developer of advertising targeting and behavioral marketing technology, is showing off some of its conversion rates, saying today that its clients are seeing 21 percent click through rates by using its tech...

GumGum, the developer of in-image advertising technology headed by Ophir Tanz, is bolstering its sales efforts, and has hired an Amazon veteran to head up western sales. According to GumGum, Matt Weisbecker has been appointed Vice President...

Los Angeles-based investor Siemer Ventures has backed social media advertising and analytics firm Optimal, Optimal said Monday. San Francisco-based Optimal said it raised $7M in a Series B funding, which included DoubleRock, The Social Inte...

Ventura- and New York-based online advertising firm The Trade Desk announced Thursday that it has named Rob Perdue as its new Chief Operating Officer. Perdue was most recently COO at EyeWonder, a rich media and video ad serving firm, and al...

Fans of the advertising which rolls out with the Super Bowl will be happy to see that Hulu has once again rolled out its Hulu AdZone, to highlight all of the Super Bowl advertising which will debut again this year at Super Bowl XLVII. Los A...

Pasadena-based advertising technology firm OpenX has raised $22.5M more in a round of funding, the company announced today, via a Series E funding round. The firm, headed by Tim Cadogan, said this morning that the new funding brings its t...

Irvine-based local search site operator Local Corporation said this morning that it has launched a new, local search site in the U.K., the first U.K. version of its flagship local search site. As part of the launch, Local.com said it has in...

Mojave-based commercial spaceflight firm XCOR Aerospace has booked a new customer for its yet-to-be-launched suborbital spacecraft, after Unilever Group and Space Expedition Corporation (SXC) said that Unilever is purchasing 22 flights on X...

Convertro, the online advertising targeting and optimization technology developer headed by serial entrepreneur Jeff Zwelling, has raised $5M in a Series B funding round, the company said this morning. The firm said the funding came from Be...

Los Angeles-based Tongal, an online platform which helps brands crowdsource video for their advertising, said this morning that it has raised $15M in a Series B funding. The funding came from Insight Venture Partners. Tongal, which was foun...

Online advertising firm YieldMetrics said Thursday morning that it has raised $1.7M in funding, which was led by GRP Partners, and also included Baroda Ventures, Bertelsmann Digital Media Investments, Daher Capital, Double M Capital, Karlin...

Triton Digital, the provider of digital advertising services to the online and traditional radio market, said today that it has partnered with eXelate, a provider of data and analytics engines for digital advertisers. According to the two, ...

A new, Los Angeles-based startup, Baboo is looking to help brands and marketers in the entertainment space reach consumers, and recently launched an alpha of its services. The startup, headed by Drake Sutton-Shearer, is offering up media co...

Irvine, California-based TapIt Media Group, the operator of a mobile advertising network, has been acquired by mobile apps infrastructure developer Phunware, the two firms announced Wednesday. Phunware said it paid $23M for TapIt, in a deal...

Los Angeles-based VIRURL, the provider of online advertising technology, said Thursday that it has added a new feature called RSS Ads. The firm said its new feature allows publishers to use RSS (Really Simple Syndication) feeds to automatic...

Temecula-based Sightly, a startup which helps local business create and market themselves with online video, said Friday that it has raised $5.6M in a funding round. The funding was led by Bright Capital Digital, and also included Foresight...

SocialVibe, the online advertising provider provided engagement advertising technology to brands, said today that it has tapped Placecast for geofencing technology. Geofencing is the use of a consumer's location to target and tune specific ...

Online local business advertising firm Local Corporation announced this morning that it has launched a new, industry-specific website focused on the heating, ventilation, and air conditioning (HVAC) market. The new site offers educational a...

SocialVibe, the online advertising technology provider headed by Todd Tappin, said this morning that it has launched a new, Open RTB-compliant rich media and video ad server. The company said the ad server will provide customers with access...

Los Angeles-based Evolve Media Corp, which operates such sites as CraveOnline, totallyher Media, GameRevolution, and LiveOutdoors, said today that it has launched a new online advertising product. The company said its INgage product semanti...

SocialVibe, the online advertising firm backed by Norwest Venture Partners, Redpoint Ventures, Jafco Ventures and Pinnacle Ventures, said today that it has launched a new, rich media targeting product called TrueTargeting. The firm said the...

A new, Santa Monica-based startup, PaeDae launched today, saying that it has created a white-label, software prize network which helps developers offer up real world prizes for their online and mobile games. PaeDae said it has launched a so...

Los Angeles-based Trigon Digital, the provider of digital advertising anf other services to both the traditional and online radio market, is powering a number of features of the new, free music streaming service from Microsoft, Xbox Music, ...

Woodland Hills-based ReachLocal is continuing its international expansion, saying today that it has opened up its first, South American office, in Sao Paulo, Brazil. The firm said the new office expands the company into its eleventh country...

Glendale-based LegalZoom, the online service which provides legal documents to consumers and small businesses, said late Tuesday that it has filed a lawsuit against competitor RocketLawyer. LegalZoom said that the suit alleges false and mis...

Santa Monica-based Rubicon Project, the online advertising exchange operator, is powering female content network Glam Media, Glam Media said Tuesday. Glam Media said it is using REVV Connect, Rubicon Project's real time advertising trading ...

In a major launch, Santa Monica-based TrueCar, the online new and used car pricing website, said it has launched a redesigned website and new ad campaign. TrueCar, which is headed by Scott Painter, said it has launched a $7.7M advertising c...

In an example of the rising interest of big advertisers in mobile social sharing site Instagram, auto maker BMW is dangling the chance to be the official BMW Instagram photographer to Instagram users who snap and post photos of local BMWs. ...

Santa Monica-based VIRURL, which is headed by Francisco Diaz-Mitoma, said today that it has launched a new widget aimed at web publishers. The firm said its new "Slideout" widget helps provide unobtrusive advertising to help publishers mone...

Los Angeles-based OpenX announced this morning that it has acquired JumpTime, a developer of technology to help publishers calculate the value of their content assets. Financial terms of the buy were not disclosed. OpenX said that JumpTime'...

Irvine-based Local Corporation, which provides online local advertising for small businesses, said Friday that it has sold off its Rovion unit to Gannett Co., Inc.. The deal was worth $3.9M in cash. Local Corp. said the deal would enhance i...

San Diego-based venture investor Avalon Ventures has backed a developer of video advertising products, Selectable Media, to the tune of $2M. Selectable Media, which is based in New York, lets users opt into branded video advertising in exch...

Los Angeles-based ThinkNear, the developer of hyper-local mobile advertising technology headed by Eli Portnoy, has been acquired by TeleNav, TeleNav said this morning. TeleNav said it would pay $22.5M, consisting of $18.5M in cash plus rest...

Looking for free Wi-Fi in New York City or San Francisco? A new deal between Boingo Wireless, the Los Angeles Wi-Fi hotspot operator, and Microsoft will provide free Boingo Wi-Fi at locations in New York an San Francisco, Boingo said today...

Los Angeles-based online advertising technology provider OpenX announced this morning that it has appointed Douglas McPherson, the former General Counsel of Idealab, as its new Chief Legal Officer. OpenX said that McPherson will oversee its...

Los Angeles-based SteelHouse, a promising ad technology company backed by Qualcomm Ventures, Daher Capital, Baroda Ventures, Greycroft Partners, and Rincon Venture Partners, has rolled out a new advertising technology today. The firm said t...

Santa Monica-based GraphEffect has become an official partner of Facebook, the firm said this week. The company said it has become a Strategic Preferred Marketing Developer (PMD) by Facebook, which it says is the "highest distinction" offer...

Westlake Village-based ValueClick has divested Search213, the company's European, self-service, paid search business, the company said today. According to ValueClick, it sold Search123 to its former executive in charge of European operation...

Los Angeles-based online advertising technology firm OpenX has opened up a new office in Tokyo, as the firm continues it international expansion. The firm said that it has named Nick Kovac as General Manager, OpenX Japan, to oversee busines...

Los Angeles-based RGM Group, which provides online media services for premium advertisers, said today that it has raised $21M in a funding round. The round came from Riordan, Lewis & Haden (RLH) Equity Partners. As part of the funding, the ...

Planana, a new online event service, is announcing today that it has launched a service which will connect sponsors to local events. The startup--previously known as trueRSVP--said its service lets sponsors rewards local event attendees for...

Online advertising provider Real Media Group, which is part of 24/7 Media, said today that it has launched three new video formats. The video group--which is run out of Los Angeles, and is made up of the former team of Panache--said it has ...

San Diego-based WhatRunsWhere, a startup which develops advertising tracking technology, said this morning that it has acquired Mobile Ad Spy, a UK-based mobile ad tracking startup. Financial terms of the buy were not disclosed. WhatRunsWhe...

Continuing its international expansion, Woodland Hills-based ReachLocal, which helps local businesses market themselves online through paid search marketing and other advertising, said it has opened up new offices in Canada and Germany. The...

Los Angeles-based online advertising technology firm OpenX and Japanese firm CyberWing Corporation announced this morning that the two have launched a new, private advertising exchange aimed at the Japanese mobile market. The two said they ...

In an outreach to developers, Santa Monica-based GraphEffect, the developer of social marketing software headed by James Borow, is announcing today that it is opening up an API to its platform for developers. The firm said that its platform...

Los Angeles-based WittleBee, the subscription, children's clothing site backed by Science Inc., Rincon Ventures, SoftTech VC, Google Ventures, Matt Coffin, CrossLink, and Morado Ventures, looks to be ramping its marketing efforts, and has t...

Los Angeles-based GumGum, the provider of in-image advertising technology, said this morning that it has named Tony Winders as its Senior Vice President of Marketing. Winders was most recently running his own consulting practice, serving su...

Los Angeles-based Poptent, the startup which is using crowdsourcing to help companies create advertising for their brands, has inked a deal with public relations company Edelman, the two said today. The companies said that Edelman will use ...

Woodland Hills-based ReachLocal is looking to make search retargeting -- the targeting of consumers based on their prior Internet history -- available to the SMB market this morning, with the launch of a new product. The firm said its new R...

Los Angeles-based Rubicon Project said today that it has passed Google in the latest, comScore Media Metrix monthly ranking of Ad Focus properties. Rubicon reports that the the July 2012 comScore ranking found that Rubicon Project now reach...

Boingo Wireless, the Wi-Fi access point and network operator, is expanding out its services today, saying it has acquired Cloud Nine Media, a provider of Wi-Fi sponsorship and location-based advertising. Financial terms of the acquisition w...

Woodland Hills-based ReachLocal said this morning that it has named Josh Claman as its new Chief Revenue Officer. Claman joins the company from Dell, where he was most recently Dell's Vice President and General Manager of the Public and Lar...

Connexity the online advertising startup headed by former Fastclick co-founder Dave Gross, announced this morning that it has raised $3M in a seed funding round. The round was led by Rincon Venture Partners, and also included Siemer Venture...

Los Angeles-based MomentFeed, the startup developing location-based analytics software for brands, said Wednesday afternoon that it has connected its service directly into foursquare, allowing its customers to use MomentFeed to publish and ...

Los Angeles-based Nami, which provides pay-per-click advertising software and is run by Alex Cory, said that it has released a new product today, Nami AdManager. The new software is a white label bid engine used for pay-per-click bidding. T...

Burbank-based Magic Ruby, a new service aimed at the social television segment, said today that it has launched to help provide revenue for advertisers, content creators, distributors, and app developers. The firm said it will offer up its ...

A new, Los Angeles startup, AtomicMe, said this week that it is looking to tie together social networking activity with the interests users are passionate about--by sharing advertising revenues with those users. AtomicMe said it will pay 30...

Los Angeles-based online advertising technology firm OpenX has opened up its fifth data center, the company announced this morning, to help support its online advertising marketplace. OpenX said the new data center will be located in Chicag...

Santa Monica-based eHow, the online advice and information site owned by Demand Media, is targeting mothers with a new channel, the company said today. eHow said it has launched a new eHow Mom Channel, specifically designed to provide infor...

Los Angeles-based Mogreet, the mobile marketing and mobile video technology firm headed by James Citron, has launched a new product today, aimed at providing monetization of MMS messages. The firm said its new AdStitch mobile advertising se...

Los Angeles-based Rubicon Project, the online advertising optimization firm headed by Frank Addante, has launched an offering for the mobile advertising market, the company said this morning. Rubicon said its new REVV for Mobile product hel...

Santa Monica-based Edmunds.com is heading towards television to promote its services, saying today that it has launched a new television ad campaign called "Ask the Car People". Edmunds, which provides online automobile information, said it...

Woodland Hills-based ReachLocal, the provider of online marketing services for small and medium sized businesses, said today that it is expanding internationally, with a deal for a Central and Eastern European franchise. The firm said the f...

Los Angeles-based SodaHead has tapped a digital advertising and marketing agency to represent its inventory on a real time bidding platform. According to engage:BDR, which operates the First Impression real-time bidding platform, SodaHead i...

Los Angeles-based Rubicon Project, the online advertising optimization technology firm headed by Frank Addante, said that it has been ranked second in terms of unique visitors in online advertising reach, second only to Google. Rubicon said...

Santa Barbara-based FindTheBest, the comparison site headed by former DoubleClick founder Kevin O'Connor, has started making its various comparison charts embeddable in other websites, the firm said today. The firm is making it easy for web...

Irvine-based Fisker Automotive is hoping to spur more interest in its electric vehicles, via a big advertising push in the Wall Street Journal, the automaker announced Friday. Fisker said it will be running its ads over the "next several mo...

Los Angeles-based online coupon and deal site Savings.com has been acuqired by Cox Target Media, Cox announced Thursday afternoon. The deal is worth $100M, plus additional earnout depending on hitting performance targets. The deal includes ...

It appears that it's exit season in Southern California, as Internet advertising firm Adconion appears to be on the brink of an IPO filing. A report this morning says that Adconion's paperwork is ready, and that the firm is poised to file i...

Los Angeles-based SocialVibe, the online advertising firm headed by Todd Tappin, has bolstered its exec team today, saying it has named three senior executives at the company. SocialVibe said it has named John Capano as CMO, Brett Lofgren a...

A trio of online advertising vets are heading up a new, mobile advertising firm, Gradient X, which said this morning that it has raised $3.75M in a seed financing round. GradientX, led by Brian Baumgart and co-founded by Julie Mattern and M...

Los Angeles-based Factual, the developer of APIs and a dataset of geo-located information about businesses and other locations, said today that it has launched a new API, which aggregates and geo-index third party deals, ads, coupons, and o...

UK-based Coull, a developer of technology which lets publishers and advertisers tag video products within videos, has just signed Under Armour, as the firm's acquisition of Santa Barbara-based online media agency RevUpNet starts to pay divi...

Santa Monica-based GraphEffect, the provider of social marketing software headed by James Borow and co-founded by Clark Landry, announced this morning that it has raised $12M in a new financing round. The round was led by Rincon Venture Par...

What makes men tick? Los Angeles-based online publisher Break Media is delving into that question this morning with the launch of a new site, called Acumen, focused on pulling insights and analysis on the behavior and trends driven by men. ...

A new startup, Uncovet, headed by Heather Lipner and backed by Mike Jones' Science studio/incubator, has launched today, saying that it will provide curate, ec-ommerce focused around fashion and the home. Uncovet says its site helps map a s...

Cracked.com, the online humor site which is owned by Santa Monica-based Demand Media, said this morning that it has launched a new advertising product which it says connects advertisers with content "the moment it goes viral." Cracked.com s...

El Segundo-based Dedicated Media, a provider of targeted online advertising, media services and lead generation technology, said Tuesday that it has secured $5M in a credit facility, from Wells Fargo's Technology and Venture Banking Group. ...

Los Angeles-based online advertising technology developer OpenX reported this morning that it has named Jason C. White as its General Manager, Publisher Business - West. White, who has been advising OpenX since 2010, was previously a VP at ...

Pasadena-based Punchcard, the Idealab startup working on mobile loyalty applications, reported this morning that it is in a joint partnership with KDA Group, a local marketing agency, and mobile-local ad network xAd. According to the compan...

Ace Metrix, a provider of technology for television advertising analytics, said today that it has raised $8M in a funding round from WPP, Hummer Winblad Venture Partners, Leapfrog Ventures, and Palomar Ventures. The firm, which is headquart...

A new Los Angeles startup, MergeLocal, launched this week, releasing an iPhone app which pays users to check into their favorite places around town. The app--created by Michael Wong, Steven Elliott and Rusty Jenkins--allows users to check i...

Los Angeles-based Rubicon Project, the online advertising optimization company run by Frank Addante, has made another acquisition this morning. The firm said it has acquired Mobsmith, a provider of mobile advertising products. Details and s...

Los Angeles-based online advertising firm Rubicon Project is significantly boosting its executive ranks today, saying that it has named a new CTO, General Counsel, and SVP of Product Management to the firm. The company said it has tapped Br...

GumGum, the provider of in-image advertising services which is backed by GRP Partners, First Round Capital, New Enterprise Associates and Crosscut Ventures, has signed a deal with a Canadian firm, in its first deal out of the country, accor...

Santa Barbara-based FindTheBest, the online comparisons site headed by former DoubleClick founder Kevin O'Conner, has inked another distribution deal, this time with ad network and widget provider Lijit. According to Lijit, which is part of...

Adconion Media Group, the online advertising network which has major operations in Los Angeles, said this morning that it has rebranded Joost Media into a its smartclip video advertising division. Smartclip, which Adconion acquired in Novem...

Los Angeles-based Virurl, a new startup headed by former Titan Gaming foundder Francisco Diaz-Mitoma and co-founded by Tim Symington of LAST.VC, has raised $1.2M in a funding round, and launched its service. According to Virurl, it will pay...

Los Angeles flash sales site LuxeYard, which is headed by Braden Richter, announced Thursday that the firm is expanding into fine art. The company--which has been offering up luxury flash sales of home furnishings--said the expansion includ...

Pasadena-based Punchcard, the mobile application developer which develops loyalty programs for retailers, said today that it is now available nationwide, after a debut in Southern California earlier this year. The startup, which is backed b...

Santa Barbara-based RingRevenue, the provider of pay-per-call technology used by affiliate marketers to track conversions, looks to be in growth mode, with the firm nearly doubling its staff over the last four months. The firm, which is led...

Los Angeles-based DataPop, the developer of advertising targeting technology headed byJason Lehmbeck, has raised $7M in a Series B funding round, the firm said today. The funding was led by MK Capital, and also included prior investors Rinc...

Irvine-based Local Corporation, the online publisher of local business guides, said Thursday that it has signed a deal with Experian's ConsumerInfo.com, to provide targeted ad campaigns for the site. Financial details of the deal were not d...

Los Angeles-based video streaming site Hulu reports this morning that it has now surpassed 2 million paid subscribers to its Hulu Plus service, as of Q1 this year. The company announced the milestone as it announced anew, advertising struct...

Pasadena-based Punchcard, the Idealab startup developing mobile apps to encourage customer loyalty at retail businesses, announced today that it has launched a new product, Punchcard for Business. The firm said the new software helps local ...

Are you a small business looking to help drum up some business? Los Angeles-based Couponler, a new website launched this week, is hoping to make it easier for small businesses to create online, printable-coupons, and share them via Facebook...

Los Angeles-based GraphEffect said Tuesday that it has launched a new product which will allow brands to run advertising campaigns on Twitter. The firm said its new AudienceBoost product, which is being tested by American Express and Digita...

Pasadena-based OpenX, the provider of digital advertising servers and technology run by Tim Cadogan, has inked a deal to power a new, mobile ad network being started by Samsung, one of the biggest providers of smartphones and tablets. Accor...

Westlake Village-based ValueClick said this morning that it has named John Giuliani as its new Chief Operating Officer. Giuliani was previously President of the firm's Dotomi division, having joined ValueClick when the firm acquired Dotomi ...

El Segundo-based Vantage Media, the provider of performance-based marketing and advertising services, is expanding the offerings it has in the education market. The firm said it has launched a new, post-secondary school marketplace today, c...

Los Angeles-based MyPetHabit.com, an online, daily deals site focused on pet care items, has been acquired by New York-based Coupaw.com, Coupaw said today. Financial terms of the buy were not disclosed. Both sites are modeled after popular ...

Los Angeles-based Burstly, the mobile advertising technology firm headed by Evan Rifkin, said today that it has acquired TestFlight,. a developer of a real-time dashboard which provides mobile advertising and revenue analytics for iOS apps....

Woodland Hills-based ReachLocal has set a new, Chief Product Officer, the firm announced this morning. The provider of services to help small businesses place Internet advertising said it named Kris Barton to the position. Barton was previo...

Los Angeles-based Oversee.net said Friday that it has named Debra Domeyer as its CEO. Domeyer, who was Co-CEO, takes over the position after fellow Co-CEO Scott Morrow leaves the firm. According to Oversee.net, Morrow is leaving to "pursue ...

Los Angeles-based OpenX, the developer of ad serving software and an ad marketplace, said it is adopting the new advertising units from the Interactive Advertising Bureau. The firm said its product, OpenX Enterprise, will support the new IA...

Looking to enhance the advertising units on its network of sites, Santa Monica-based Demand Media said today that it has launched a new set of "social feed ads" to its advertisers. Demand Media said its new Social Feed ad management tools a...

Santa Monica-based GraphEffect, the developer of social marketing software which helps advertiser manage their advertising on Facebook, said this morning that it has launched a significant update to its platform. The firm--which is headed b...

Pasadena-based OpenX Technologies, the developer of Internet ad serving technology, announced this morning that it has acquired LiftDNA, a provider of yield optimization software for online publishers. Financial terms of the acquisition wer...

A Bay area developer of social entertainment applications for Facebook, Milyoni, said Friday that it has scored $11M in a funding round, in part to open up an office in Los Angeles. The firm said the Series B funding was led by Oak Investme...

Irvine-based Local Corporation, the provider of local business directory websites and related products, said today that its Rovion ad management system now includes the ability to add real-time polling on its rich media ads. The firm said t...

Los Angeles-based SocialVibe, which provides online, social advertising to brands, said today that it has named Todd Tapping as its Chief Executive Officer. Tappin was previously COO and CFO at the company. Tappin has previously served as C...

Woodland Hills-based ReachLocal, the provider of local online marketing services to small and medium sized businesses, reported strong growth in its international revenues, in addition to continued revenue growth at the company. ReachLocal ...

Los Angeles-based OpenX, the developer of online advertising serving software, reported today that it has achieved its first full quarter of profitability, and is has exceeded an annual run rate of $100M. OpenX develops online ad serving so...

Santa Monica-based social marketing firm GraphEffect said this morning that it has opned up new offices in both New York City and Chicago, as the company continues to expand its staff. The venture-backed firm, which is venture backed by Ler...

The new owner of former Los Angeles startup Tsavo Media, Canadian-firm Cyberplex, said today that it is looking for "strategic alternatives" for the unit of the firm, after a fiasco involving Yahoo's traffic quality reporting system. Cyberp...

Los Angeles-based Hulu announced today that the most liked ads from yesterday's Super Bowl XLVI so far are Honda's "Matthew's Day Off" and Volkswagen's "The Bark Side" and "The Dog Strikes Back" advertisement--at least, according to Faceboo...

Los Angeles-based OpenX. the developer of online ad serving software, said today that it has named Eric Rosenthal as the firm's General Manager of its Enterprise business. Rosenthal was previously at AOL, serving as VP of National Sales. Ro...

Los Angeles-based Social Rewards, which operates an online, loyalty program which rewards users for social media activity for brands, has raised $600,000 in a seed funding round. The round came from the Tech Coast Angels, as well as Jeff La...

Santa Monica-based GraphEffect, the venture-backed developer of social marketing software, said today that it has hired both a Sales and Marketing VP. The firm said it has appointed David Pollet as Vice President of Sales, and named Jennife...

Los Angeles-based Hulu said this morning that it is again kicking off its Hulu AdZone, ahead of Super Bowl XLVI, to allow users to view and vote on Super Bowl ads. The section of the Hulu site will feature both this year's Super Bowl ads, a...

Los Angeles-based Break Media, the online content publisher which runs Break.com as well as a number of other sites, said it has launched a new advertising unit it is calling "Social Video Accelerator". The firm said that the unit provides ...

Westlake Village-based ValueClick Media, the ad network division of ValueClick, is taking advantage of the runup to the Presidential elections with a new product. ValueClick said it has launched GoVote, a new advertising product aimed at po...

Culver City-based PK4 Media, an online video advertising network operator, said Thursday that it has acquired JSFour, a fellow video ad technology firm. Financial terms of the buy were not disclosed. The companies said the two have been wor...

Santa Monica-based JewelMint, the jewelry service run by former MySpace co-founder Josh Berman and Diego Berdakin, said Thursday that it is launching an online "fashion film" series featuring Kate Bosworth, along with a national television ...

Santa Barbara-based RingRevenue, the provider of pay-per-call marketing technology, said today that it has partnered with mobile ad network firm Tapjoy. The two said they partnership will deliver advertisers with more customers through inbo...

Irvine-based online advertising firm WebVisible has shut down, according to a report Wednesday. Former WebVisible employees had been telling socalTECH over the last few months that the firm was looking for a buyer. The company has not yet c...

Santa Monica-based Double Fusion, which operates an in-game advertising network, said Wednesday that it has acquired NeoEdge Networks, a social and casual in-game advertising firm. Financial terms of the acquisition were not announced. Doub...

Santa Monica-based out of home advertising network operator Outcast and electric vehicle charging station company ECOtality said this morning that the two have teamed to launch a digital ad network tied to ECOtality's EV charging stations. ...

Irvine-basd Specific Media, the online advertising network which also owns MySpace, said Monday that it has tied with Nielsen Catalina Solutions, which measures advertising performance. The firms said they have launched a new product called...

Los Angeles-based Panache, a provider of online advertising software and services, has been acquired by 24/7 Real Media, 24/7 Real Media said this morning. Financial terms of the buy were not disclosed. 24/7, which is part of WPP, said it w...

Los Angeles-based Burstly, the mobile advertising startup headed by Evan Rifkin, has raised $5.5M in a Series B round, according to the company. The round came from GRP Partners, Rincon Venture Partners, and SoftBank. Rifkin is the former f...

Los Angeles- and Austin-based GameSalad, the developer of iOS and iPhone game creation software, said last night that it has partnered with in-game advertising provider Kiip. Kiip provides rewards-based, in-game advertising tools and SDKS. ...

Santa Monica-based Outcast Media, the operator of out-of-home advertising and content networks, reported today that it has partnered with the U.S. Department of Transportation, on a distracted driving campaign. Outcast said it will include ...

Santa Monica-based Gumgum, the celebrity image licensing and advertising startup headed by Ophir Tanz, has appointed a new VP of Sales, the firm told socalTECH today. The company said it has appointed Brennan Beyer as its new Vice President...

Santa Monica-based Outcast, the operator of those ubiquitous, video advertising screens at gas stations, reported today that it has inked a deal with the NFL Network. Outcast did not details financials of the deal, but said that NFL Network...

Thismoment, a developer of software aimed at digital marketing for brands and ad agencies, said this week that it has raised $7.3M in a funding round. The firm, which has operations in both San Francisco and Los Angeles, said the funding ca...

Woodland Hills-based ReachLocal, the provider of services to help small and medium sized businesses advertise online, said Thursday that it has opened up a new office in Amsterdam, Netherlands. The firm said the new office will serve as its...

Huntington Beach-based Anymeeting, the free web conferencing and webinar service headed by Costin Tuculescu, and backed by the Tech Coast Angels, Pasadena Angels and Maverick Angels, reports today that it has added a new, ad-free version of...

Entering an already crowded market for daily deals in Los Angeles, Google Offers, the daily deals site run by the Internet giant Google, launched today in the city, offering up a $14.00 deal for two movie tickets and large popcorn at the Gr...

Irvine-based Local Corporation, the publisher of online business guides and directories, as well as operator of the Spreebird.com daily deals site, said today that it has launched a new rich media ad platform. The firm said its Rovion Ad Ma...

Adconion Media Group, the European advertising network firm which as significant operations in Los Angeles, said today that it has acquired smartclip, a European digital video advertising firm. Financial terms of the buy were not disclosed....

Woodland Hills-based ReachLocal, the firm which helps small and medium sized businesses place online advertising, said today that it has approved a $20M, share repurchase program. The publicly traded firm said that the effort reflects the "...

Woodland Hills-based ReachLocal, which helps small and medium sized businesses place online advertising, released its results Tuesday afternoon, reporting a net loss of $4.6M on revenues of $98.6M. The firm saw an overall, 28 percent growth...

Woodland Hills-based ReachLocal, the online marketing firm which helps small and medium sized businesses place online ads, has strengthened its ties into Google AdWords today, saying it has been added to the Google AdWords Premier SMB Partn...

Irvine-based BlueCava, a developer of device identification technology used for both online advertising tracking, as well as fraud prevention, said Tuesday that it has raised $9.5M in a funding round. The round was led by S3 Ventures, and a...

A new, Los Angeles startup, FastPay, headed by Jed Simon, said today that it has launched its service, which provides payment financing for online publishers. The firm said it has so far deployed more than $25M in financing to companies, wh...

Los Angeles-based the Rubicon Project, the online ad optimization service for online publishers, said today that it has named Jay Sears as SVP Marketplace Development, and Jeremy Fain as Vice President Client Services. Sears was most recent...

Santa Monica-based Gumgum, the celebrity image licensing and advertising firm led by Ophir Tanz, has finally disclosed its funding round. The firm has raised $7M in funding from New Enterprise Associates, GRP Partners, and First Round Capit...

Santa Monica-based GraphEffect, the provider of Facebook and social media marketing services, said over the weekend that it has hired Stephano Kim as its President and GM, New York. Kim was previously COO and President of [x+1], and was a c...

Los Angeles-based AdColony, the mobile video ad network operated by Jirbo, said Wednesday that it has launched a new, self-serve HD video ad platform targeted at mobile devices. Jirbo said its new AdColony Express product allows marketers t...

Westlake Village-based ValueClick Media, the ad targeting division of ValueClick, said today that it has opened up two new offices. The firm said it has opened up an office in Minneapolis, Minnesota, and Phoenix, Arizona. The firm said the ...

Irvine-based Local.com is extending out its products aimed at small and medium sized businesses today, saying it has launched a new product called Exact Match. the firm said the new product adds geo-targeted and optimized keyword advertisin...

Los Angeles-based Gorilla Nation, the provider of online advertising representation services, said today that its Canadian arm has inked a partnership with Spil Games. Gorilla Nation Media Canada said it will provide online advertising sale...

Santa Monica-based eHow, the question and answer site of Demand Media, is announcing today that it has launched a new women-focused channel called Shift. eHow said the new channel is aimed at helping "inspire women who want to make changes ...

Los Angeles-based Hulu said Monday that it has rolled out a new feature which will let users pick their own commercials mid-stream, flipping any commercial to another advertising choice on its site. According to Hulu, its new Hulu Ad Swap f...

Ventura-based Connexity, a developer of Internet advertising and targeting technology, announced today that it has secured $2M in a debt financing. The financing came from Silicon Valley Bank. Connexity said the line will go towards additio...

Santa Monica-based mDialog said Wednesday afternoon that it has raised $5 million in a Series A round of funding. The round was led by the BlackBerry Partners Fund. mDialog said the investment will be used to expand its products across mobi...

Los Angeles-based Steelhouse, a provider of behavioral targeting technology for e-commerce sites, has raised $3.8M in a funding round, according to a regulatory filing from the firm Tuesday. The funding is a Series B, and was led by Rincon ...

Lousy economy? No one hiring? Don't tell that to Sherman Oaks-based Advertise.com, the online advertising network run by Daniel Yomtobian. The firm said today that it is planning to grow its workforce by as much as 30 percent over the next ...

El Segundo-based Vantage Media, the provider of performance marketing and online advertising services, announced today that it has merged with Miami-based BrokersWeb, a provider of pay-per-click advertising. Financial details of the deal we...

Los Angeles-based Marketshare, the developer of marketing and advertising optimization software, has raised $5.0M in a debt funding round, according to a regulatory filing form the firm. The funding has not yet been announced. According to ...

Woodland Hills-based ReachLocal, the provider of local online marketing services to small and medium sized businesses run by Zorik Gordon, said this morning that it continues to expand its presence with the opening of three new offices. Rea...

Los Angeles-based MediaTrust, the operator of a performance-based marketing and online advertising exchange, said this morning that it has named Keith Cohn as its new Chief Executive Officer. Cohn was most recently President and member of t...

Los Angeles-based Mogreet announced this morning that it is releasing a new product, aimed at the radio broadcasting industry. According to Mogreet, its new Mocast Broadcast Platform is specifically aimed at helping move radio stations into...

Long Beach-based Cie Games, the developer of the branded, social automotive game Car Town for Facebook, said today that it has partnered with Car and Driver, the automotive magazine published by Hearst Magazines. According to Cie Games, the...

Irvine-based Local.com, the operator of a network of local online business guides, said today that it has become a "preferred supplier" to PAGE Cooperative, a member-owned, cooperative buying association representing regional media publishe...

Westlake Village-based ValueClick said Wednesday that it has completed its acquisition of Dotomi, the provider of dynamic display advertising technology. ValueClick said it paid 7.1 million in share so fits common stock, assumption of 0.5 m...

La Jolla-based private equity firm JMI Equity has made a big investment in online advertising verification firm DoubleVerify, leading a $33M funding round in the New York company. According to DoubleVerify, the investment funding for the co...

In the aftermath of the June move by California to tax Amazon.com and other out-of-state, online retailers, legislators are apparently looking to implement an "urgency bill" which would nullify Amazon.com's efforts to organize a referendum ...

Los Angeles-based Funny Or Die, the online comedy video site, and social media influence site Klout said Wednesday that they are in a strategic partnership. According to the two, Funny or Die has become the exclusive comedy publisher offeri...

Los Angeles-based SheKnows, the women's advice and information site, has partnered with grocery store coupon site Grocery Coupon Network, the two said Wednesday. According to the firms, SheKnows will provide the Grocery Coupon Network with ...

Santa Monica-based Joost Media, the video advertising arm of Adconion Media Group, said Wednesday that it has launched a new, interactive pre-roll video product it calls j-Roll. The company said the new ad format provides all the features a...

San Diego-based Active.com, the online site geared towards the sports enthusiast community run by Active Network, reported this morning that it has added Sony Electronics as a client. Active.com said that it has been selected by Sony Electr...

Santa Monica-based Demand Media, the newly public online publisher run by Richard Rosenblatt, said this morning that it has launched a $25M, share repurchase program. The company said the move "reflects confidence in our business" and a c...

Santa Monica-based GraphEffect, the Facebook marketing and advertising technology firm headed by James Borow, said this morning that it has launched its Facebook targeting system from beta. GraphEffect is venture backed by CrossCut Ventures...

Towards the end of last month, Culver City-based ThinkNear (www.thinknear.com) announced a seed round of funding for its location-based mobile advertising service, with notable inclusion of such firms as IA Ventures, Google Ventures, Qual...

Los Angeles-based Steelhouse, the behavioral targeting firm backed by Ron Conway and Geocities' founder David Bohnett, said Tuesday that Cooking.com has been using the firm's technology to ramp sales of its online site. SteelHouse claimed t...

Torrance-based PC Mall, the IT solutions provider and catalog retailer, said today that it has officially opened up its OnSale daily deals business. The firm had said in May that it would be converting OnSale into an online daily deals site...

Santa Monica-based Demand Media, the online publishing empire run by Richard Rosenblatt, said Tuesday afternoon that it has acquired two companies, plus renewed a deal with Google. According to Demand Media, it acquired IndieClick, a Los An...

Westlake Village-based ValueClick Media, the behavioral targeting and online advertising data arm of ValueClick, said today that it has opened up an office in Atlanta. According to the firm, the new office will help to support its clients a...

Los Angeles-based Poptent, which operates an online site focused on crowdsourcing commercials and videos for brands and advertisers, is powering a new effort from home rentals marketplace HomeAway. HomeAway said this week that it is partner...

A $15 for $30 worth of deals offer from Los Angeles-based FamilyFinds.com sold out within hours, after the firm offered up the bargain on its deals site as part of a one year anniversary promotion. FamilyFinds.com, which is headed by former...

Every so often--particularly in Southern California--you run into a serial entrepreneur, with multiple successes and great track record-- yet, who very few people are aware of. Jeff Zwelling is one of those. Jeff Zwelling is the co-founder ...

Los Angeles-based SocialVibe, the online advertising firm run by Jay Samit, said today that it has launched a new, political advertising solution ahead of the 2012 elections. The firm--which sells online ads based on engagement metrics, rat...

Westlake Village-based online advertising firm ValueClick said Tuesday afternoon that it is acquiring Dotomi, a provider of real-time, dynamic display advertising technology, in a deal worth $295M. The deal is split between 55 percent cash ...

The battle of states against e-commerce giant Amazon.com appears to be moving to Congress, on reports that a bill was expected to be introduced today giving states the ability to tax Amazon.com. The Main Street Fairness Act, co-sponsored by...

Santa Monica-based Adconion Direct, the performance-based advertising unit of Adconion Media Group, said yesterday that it has linked with TRUSTe on an ad-privacy effort. Adconion Direct said it will use TRUSTe's OBA compliance platform to ...

Washington, DC-based TroopSwap.com, an online site offering daily deals to military families, has scored a new round of funding from a number of Southern California investors, the firm said this week. According to TroopSwap--which is led by...

In the second, nightlife-focused deals site to launch this week, Los Angeles-based Night Tap said Tuesday afternoon that it has launched an online, daily deals site focused on drinks, dining, and nightlife in LA. The firm--headed by Kenny K...

Los Angeles-based Baroda Ventures, the venture capital investment firm of GeoCities founder David Bohnett, has re-upped its investment in fashion site Fab.com. Fab.com said it raised $8M in a Series A funding round Tuesday. Baroda was also ...

Culver City-based ThinkNear, a new startup focused on helping local merchants reach consumers with mobile, location-based ads, said today that it has raised $1.6M in a seed funding round. The round was led by IA Ventures, and also included ...

Torrance-based PixelFish, which provides online video marketing products to local businesses, announced Thursday that it has raised $4M in a funding round. The round was led by Bullpen Capital, and also included Floodgate, Mack Capital, Tom...

San Diego-based private equity firm JMI Equity has backed a provider of marketing services for the interactive TV market. According to New York-based BrightLine, it has scored a strategic growth investment from JMI Equity, with JMI Equity's...

AmazonLocal, the daily deals site run by Amazon.com, has quietly launched in the Los Angeles area, as the firm starts a national expansion of its daily deals effort. According to AmazonLocal's web site, it now is offering deals in Long Beac...

AmazonLocal, the daily deals site run by Amazon.com, has quietly launched in the Los Angeles area, as the firm starts a national expansion of its daily deals effort. According to AmazonLocal's web site, it now is offering deals in Long Beac...

Los Angeles-based Internet Brands said Monday that it has acquired two web sites aimed at women, Weddingbee.com, and JustMommies.com from Pasadena-based eHarmony. Financial terms of the acquisition were not disclosed. Weddingbee is an onlin...

Los Angeles-based Social Rewards, the operator of social, loyalty, and affiliate marketing services headed by Joseph Morin, has scored some angel funding, socalTECH has learned. The firm's advisors include Paige Craig, CEO of BetterWorks an...

Santa Monica-based ThisNext, the social shopping and content site run by Matt Edelman, has scored a partnership with Lucky Magazine. According to ThisNext, the two have created a co-branded shopping site, which was launched Friday. The new ...

Irvine-based Local.com, the online publisher of local business guides and advertising sites, has acquired San Juan Capistrano-based Screamin' Daily Deals, the local daily deals site. The deal was worth $12.5M in cash, stock, and debt, with ...

Pasadena-based OpenX, which develops Internet advertising server software and related services, said this morning that it has made a major, European expansion. According to the firm, it has appointed Vincent Pelillo as Managing Director, Eu...

Santa Monica-based Broke Girl's Guide, a startup focusing in on daily deals and information for women, has scored a small debt funding round, according to a regulatory filing by the firm this week. The firm--started by Erin Bunch, Michelle ...

Daily deals giant Groupon said Thursday that it has expanded its real-time, deal venture, Groupon Now, into Orange County. Groupon Now is Groupon's effort to allow real-time deals via a mobile app, on things like restaurants and retail stor...

Los Angeles-based MySpace, the once dominant social networking website, has been sold to Irvine-based Specific Media, the online advertising network, in a deal reportedly worth $35M. According to Specific Media, News Corporation will take a...

Irvine-based Local.com, the local search and publishing provider, disclosed this morning that it has expanded a strategic distribution agreement with AT&T Interactive. Financial details of the deal were not announced. Local.com said that AT...

Los Angeles-based MarketShare, the provider of predictive marketing analytics software, said Friday that it has named Dirk Beher, Ph.D. as its SVP of Analytics and Modeling. Beyer joins the firm from DemandTec, and has also served at M-Fact...

West Hollywood-based CityGrid Media, the unit of IAC which operates CitySearch, Insider Pages, and Urbanspoon, said Thursday that it has rolled out three new advertising APIs for developers. The firm said its new Mobile Ads API, Web Ads API...

Los Angeles-based Poptent, which operates a crowdsourcing web site for commercials and videos for brands and advertisers, said today that it has expanded into Brazil. The firm said it opened up a new office in Sao Paulo, Brazil, to accommod...

Santa Monica-based W4, an online advertising marketplace founded by former Hydra Network executives, said this morning that it has raised $10M in debt funding. The firm said the funding came from Silicon Valley Bank. W4 is headed by Jason D...

Irvine-based Local.com, the local directory and advertising firm, said today that it has rolled out its first advertising product from its Krillion and Rovion acquisitions. Local.com acquired Krillion in May, and Rovion in February. Local.c...

Woodland Hills-based ReachLocal, the provider of online advertising and marketing services to small and medium-sized businesses, said today that it has opened up several new local sales offices, bringing its total to 54 offices. The firm sa...

Los Angeles-based OpenX, the developer of ad serving software and operator of an online advertising marketplace, has expanded into Japan, the firm said today. OpenX said it has launched the OpenX Market Japan, in a deal with Japanese media ...

Los Angeles-based WebVisible, which helps small and medium sized businesses place online advertising, said this week that it has inked a deal with newspaper and television publisher Media General. According to WebVisible, the partnership wi...

Paramount Pictures has kicked off a promotion of the upcoming movie SUPER 8 with Twitter, the two announced today, by running a special sneak preview promotion only available to Twitter users. According to Paramount, Twitter users will be a...

Los Angeles-based Evolve Media Corp and fellow Los Angeles online ad firm >b>AdColony, which is a division of Jirbo, said yesterday that the two are in a partnership deal. The two said that the deal will combine Evolve's online ad sales for...

Los Angeles-based SteelHouse, a developer of e-commerce technology based on consumer behavior, launched its "behavioral commerce technology" to boost e-commerce conversion Wednesday, and also revealed that it has scored venture funding for ...

Los Angeles-based Mogreet, the mobile marketing and video firm headed by James Citron, released mobile video stats gathered by the firm during Q1 today, saying that Verizon leads the market in terms of mobile video messaging views. The firm...

Los Angeles-based OpenX Technologies, the developer of online advertising serving software, announced this morning that it has raised $20M in a Series D funding round. The round was led by SAP Ventures, and also included new investors AOL V...

Pasadena-based online advertising software firm OpenX has just raised a big, $20M funding round, according to a regulatory filing from the firm late Friday. The funding has not yet been announced by the company. Source of the new funding wa...

Youthology, the digital marketing arm of Gorilla Nation which is focused on youth, said Friday that it has acquired TeenSpot.com, an online website focused on teenagers. Financial terms of the acquisition were not disclosed. TeenSpot's ente...

Two Southern California venture capital firms have benefited from an acquisition yesterday of Mountain View-based MerchantCircle, an online local business advertising and networking site, by fellow online advertising firm Reply! Inc.. Both ...

WebVisible, which helps small and medium sized businesses place online advertising, announced Wednesday afternoon that it has moved its headquarters from Irvine, to Los Angeles. WebVisible said it is moving to a new, creative space in Playa...

Los Angeles-based Break Media, the online video and content publisher headed by Keith Richman, said today that it has tapped Andrew Doyle as its Chief Financial Officer, and David Subar as Chief Technology Officer. Subar was most recently C...

Glendale-based DreamWorks Animation SKG and social games maker Zynga announced this morning that they are launching the first ever, in-game integration within the CityVille Facebook game. According to the two, the integration comes in conju...

Los Angeles-based Evolve Media, the parent firm of Gorilla Nation and AtomicOnline, said this morning that it has acquired WholesomeBabyFood.com, an online site focused on homemade baby food recipes. Financial terms of the acquisition were ...

Los Angeles-based Evolve Media Corp., the parent firm of Gorilla Nation and AtomicOnline, said today that it has launched a new division, focused on travel. The firm said its new Globetrotting Digital Media (GDM) division will focus on mana...

Woodland Hills-based ReachLocal, the provider of local online marketing services for small and medium sized businesses, announced this morning that it has been recognized by the British Government for its efforts in the UK. ReachLocal said ...

Adconion, which operates an Internet advertising network and related businesses, said earlier this week that it has raised £21 ($34M) in financing from Silicon Valley Bank. Adconion has major operations in Los Angeles. The firm said th...

Carlsbad-based Scentsa, a developer of an out-of-home advertising network, has scored a Series A funding from San Diego private equity fund Huntington Capital, Huntington said Tuesday. Size of the equity funding deal was not disclosed. Acco...

Los Angeles-based BUZZMEDIA, the online entertainment blog and web publisher, is trumpeting its ranking today by comScore as one of the sites with the highest young adult reach. BUZZMEDIA said that 18-34 year olds are more likely to be foun...

Irvine-based Local.com, which operates a network of local search sites, said today that it has completed its acquisition of Rovion, a provider of rich media advertising. The deal was worth $2.3M in cash, and was originally announced on Apri...

Los Angeles-based MashOn, a firm providing web-based personalization and brand marketing services, has raised $620,000 in a funding round, according to a regulatory filing by the firm Friday. The filing indicates the funding is part of an o...

Los Angeles-based SocialVibe, the social advertising firm headed by Jay Samit, said Thursday afternoon that it has linked into the Facebook platform, and will allow people to earn Facebook Credits through engaging with its video engagements...

Santa Barbara-based RingRevenue, the pay-per-call technology provider to the affiliate marketing industry, has inked a partnership with Pepperjam Network, an online performance marketing firm owned by GSI Commerce. According to Pepperjam, i...

Sherman Oaks-based SodaHead, the online polling and questions and answer site, said today that it has launched an integrated campaign with the Slurpee brand. SodaHead did not disclose details of the win, but said the campaign includes a pol...

Los Angeles-based Gorilla Nation Media, the division of Evolve Media which provides advertising representation services to websites, said this morning that it has launched a new kids, tweens, and teens vertical. The firm said the new "Youth...

Woodland Hills-based ReachLocal, the provider of local online marketing services to small and medium sized businesses, said Tuesday that it has become a global premier Google AdWords partner. The firm said the strategic partnership with Goo...

Westlake Village-based online advertising firm ValueClick announced this morning that it has acquired Greystripe, an operator of a brand-focused mobile advertising network. The deal was worth $70M in cash. According to ValueClick, it has hi...

Los Angeles-based MarketShare, the provider of marketing analytics software headed by Wes Nichols and Jon Vein, announced today that it has raised $32M in a follow on investment from private equity firm Elevation Partners. According to Mark...

Adconion Media Group, the online advertising network firm which has its North American headquarters in Santa Monica, said today that it has named Bruce Wiseman as Chief Operating Officer for North America. Wiseman was most recently EVP and ...

Los Angeles-based Mogreet, the mobile video advertising firm headed by James Citron, announced today that it has launched a new, Facebook marketing service via Facebook Connect. The firm said it has added a new feature allowing consumers to...

Irvine-based Specific Media, the online advertising network headed by Tim Vanderhook, said today that it has received the new IAB Quality Assurance certification. The Interactive Advertising Bureau certification covers training, audit, and ...

El Segundo-based AKMG, a performance-based online advertising agency, has been acquired by Victoria, BC-based Neverblue. AKMG becomes a wholly owned subsidiary of Neverblue. AKGM was founded by Kimberlee White and Steven Patton. According t...

Woodland Hills-based ReachLocal, the provider of online marketing services for small and medium sized businesses, said Wednesday that it has expanded into New Zealand, via a strategic alliance. ReachLocal said it has partnered with SureFire...

Santa Monica-based TrueCar, the online car pricing site headed by Scott Painter, has scored a new, equity investment and partnership with direct marketing firm Guthy-Renker, the firm announced today. Financial terms of the investment were n...

For today's interview, we caught up with Clark Landry, the chairman of GraphEffect (www.grapheffect.com), a Santa Monica company which is helping other companies to hone their advertising on Facebook. Landry is a serial entrepreneur, and ac...

Westlake Village-based ValueClick, the online advertising firm, said today that it has named David A. Yovanno as its new General Manager for its Mediaplex division. Yovanno was most recently CEO of Gigya. Yovanna had previously been at Valu...

El Segundo-based Zadspace, the developer of on-package advertising products, announced this week that it has raised $3.2M in a funding round. The round came from Connecticut Innovation and DFJ Frontier, along with Crosscut Ventures, LaunchC...

Woodland Hills-based United Online is launching a big push of its newly renamed Memory Lane business. According to the firm and Santa Monica-based production firm Optimus, United Online is launching a national advertising spot focused on th...

Irvine-based Specific Media, the online advertising network operator, appears to be on a privacy push, saying this morning that it has gained TRUSTe certification. The firm said it is the first digital media company to be certified under th...

Los Angeles-based online advertising firm Rubicon Project announced this morning that it has hired three new executives. According to the company, it has named Nick Hulse as Chief Revenue Officer, Bill Harries as Vice President of Sales Ope...

Long Beach-based PostRelease, a provider of a product which allows marketers to insert sponsored posts into online forums, said yesterday that it has rebranded itself as SponsoredContent. The firm, which is backed by Signia Ventures, is hea...

Santa Barbara-based RingRevenue, the pay-per-call technology provider, says today that it has been seeing gains in the financial services industry with its platform. RingRevenue, which is headed by Jason Spievak, said it has seeing traction...

Los Angeles-based SocialVibe, the provider of social advertising software and technology, announced today that it has raised $20M in additional equity funding. The funding was led by Norwest Venture Partners, and also included Redpoint Vent...

Irvine-based Specific Media, which operates an Internet advertising network, said Monday that it has expanded its UK office staff. According to the company, it has added Daniel Stephenson as Senior Director of Category Development. Stephens...

Woodland Hills-based ReachLocal, the provider of Internet advertising services to small and medium sized businesses, said Wednesday afternoon that it will participate in Facebook's Deals test in San Diego. Facebook said this week that it wo...

Santa Monica-based eHow, the online question and answer site owned by Demand Media, has revealed a new site redesign today, saying it has launched a new look-and-feel plus additional site enhancements. eHow said it has organized information...

Los Angeles-based Evolve Media Corp., the parent firm of Gorilla Nation and AtomicOnline, said today that it has launched sales efforts for its new video advertising division, SpringBoard Video. The online advertising firm said it has devel...

Irvine-based Specific Media, the Internet advertising network operator, said Tuesday that it has opened up a new regional office in Seattle. According to the company, the office will serve Washington and Oregon, and will be based in downtow...

In a twist to the popularity of mobile "check-in" applications, Woodland Hills-based ReachLocal's local recommendation site Bizzy said this morning that it has launched "Check-Outs", a new feature which allows users to rate and review local...

Los Angeles-based MarketShare, the marketing analytics firm headed by Wes Nichols, and software firm TRA, Inc., said today that the two will jointly marketing their solutions to each other's clients. Financial details of the deal were not d...

It looks like the daily deals phenomenon has hit the Los Angeles food truck scene. This morning, Los Angeles-based FoodTruckDeals.com said it has launched a new online service to provide daily deals on the ubiquitous mobile food trucks. The...

Pasadena-based OpenX Technologies announced this morning that it has named Raj Chauhan as its General Manager of its Publisher Business. Chauhan comes from the Rubicon Project, and was co-founder of ad networks Banner Brokers and ClickAgent...

In the world of online conversations, one of the oldest is that of community forums. As part of those forums, users are now regularly posting links, videos, and other information to others. To try to take advantage of those links, Los Angel...

Los Angeles-based Rubicon Project and advertising agency software firm Donovan Data Systems (DDS) said this morning that the two are in a new partnership. According to the firm, they have partnered to automate display advertising transactio...

Los Angeles-based MediaTrust, which develops an online advertising and marketing platform, announced Thursday that it has raised $3M in a new funding round. According to the firm, the round was led by Ropart Asset Management Funds. The fund...

Irvine-based Specific Media, the online ad network operator, said Wednesday that it has inked deals with two automotive publishers. According to Specific Media, it has signed High Gear Media, which runs such sites as TheCarConnection.com, M...

Irvine-based WebVisible.com, which helps small and medium sized businesses place online advertising, announced this morning that it has expanded into the Japanese market. WebVisible said it has linked with Recruit Co. Ltd., a Japanese adver...

Taking aim at Pasadena-based UberMedia, the Twitter client firm headed by Bill Gross, Twitter has shut down access to the firm's API for two of UberMedia's clients, including Twidroyd and UberTwitter. According to a statement on Twitter's b...

San Diego-based KidZui said this week that it has launched a new advertising platform focused on family-friendly brands. The firm said its new platform, KidClicks, allows brands to reach kids through the KidZui browser. As part of the launc...

Earlier this week, Woodland Hills-based ReachLocal (www.reachlocal.com), which helps small and medium sized businesses place online ads, announced a deal to buy daily deals site DealOn.com. The buy puts ReachLocal squarely into the fast gro...

Irvine-based Specific Media, which operates an Internet advertising network, announced today that it has added three new members to its advisory board. The firm said it has added Larry Goodman, Bill Burke, and Ed McCarrick as advisors to it...

Los Angeles-based SVnetwork (SocialVibe) said today that it has named Larry Lieberman as Chief Marketing Officer at the social advertising firm. Lieberman has previously served at firms Aniboom, Virgin Comics, Virgin Animation, Comedy Centr...

Irvine-based Local.com said this morning that it has acquired the assets of Rovion, a developer of ad serving tools, from DigitalPost Interactive. Local.com said it will pay $1.5M in cash plus up to $7M in earnout for Rovion. The company al...

Santa Barbara-based RingRevenue, which provides pay-per-call tracking technology, has partnered with marketing and lead generation firm DoublePositive Marketing Group, the firms said today. According to the two, they will partner to deliver...

Irvine-based Specific Media, the Internet advertising network, said yesterday that it has promoted John Chung to VP of Sales for the Grat Lakes Region. Chung has been at Specific Media since 2007, and was most recently Director of Sales and...

Pasadena-based OpenX, the Internet ad server developer, said today that it has launched a new version of its OpenX Enterprise software. The firm said that the new platform is being used by customers such as Groupon, Orange-France Telecom Gr...

Santa Barbara-based Commission Junction, the performance marketing and affiliate arm of ValueClick, said today that it is seeing significantly higher conversion rates on its PayPerCall service--which is powered by fellow Santa Barbara-based...

Irvine-based Brand Affinity Technologies, the new startup of Ryan and Chad Steelberg, said this morning that it has launched social media campaigns for three companies. The firm said that Goalshot, IHG (InterContinental Hotels Group), and J...

Last week, Adconion (www.adconion.com) announced that it had spun out Joost (www.joost.com), its online video service, into a separate company, which is going to be based out of Santa Monica. We thought it would be interesting to talk to th...

Santa Monica-based online publisher Bestofmedia Group, the parent firm of Tom's Hardware, said today that it has partnered with ad serving firm Madison Logic. Financial details of the partnership were not disclosed. Bestofmedia said the dea...

El Segundo-based Zadspace, a provider of technology which prints advertising on mailing labels and packaging, has raised $4.2M in a funding round, according to details released via last week's PricewaterhouseCoopers and NVCA MoneyTree repor...

Pasadena-based PostUp, the Internet advertising firm spawned out of Idealab, said Friday afternoon that it has acquired UberTwitter, developer of a Twitter client that runs on the BlackBerry Platform. Financial terms of the deal were not di...

Adconion Media Group, the Internet advertising firm which has been ramping up its operations in Santa Monica, said today that it is spinning out its video product, Joost Video Network, into a new, standalone business, also based in Santa Mo...

San Diego-based private equity firm JMI Equity has backed Internet advertising firm Adknowledge, as lead on a $200M debt and equity financing round for that firm. Adknowledge, which is based in Kansas City, MO, said today that it raised $20...

Irvine-based WebVisible, the local Internet advertising firm, said today that it has rolled out a new technology focused on keyword identification. According to the company, it has launched a "keyword performance engine" called KPEye, to he...

Irvine-based WebVisible, the local Internet advertising firm, said today that it has rolled out a new technology focused on keyword identification. According to the company, it has launched a "keyword performance engine" called KPEye, to he...

Irvine-based Local.com, which operates a network of local search sites, said today that it has acquired iTwango LLC, a developer of a technology platform for the group buying and daily deals space. iTwango was based in Los Angeles. Financia...

Los Angeles-based MarketShare, a provider of advertising optimization and decision making software, said this week that it has named Steve Tobias as the firm's Senior Vice President and Managing Director. Tobias joins from Marketing Managem...

Access 360 Media, a New York-based digital advertising firm with operations in Los Angeles, said Wednesday that it has raised $12M more in a Series C funding round. The round was led by Columbia Capital, and also included prior investor Mis...

Irvine-based Specific Media, the online advertising network run by Tim Vanderhook, said today that it is implementing the Interactive Advertising Bureau (IAB) Advertising Option Icon, across all of its online display ads. Specific Media cla...

Adconian, which operates an Internet advertising network, has moved into new 40,000 square foot offices in Santa Monica, the firm said this week. The firm said it moved out of an 15,000 square foot space on the Third Street Promenade, after...

Irvine-based Local.com, the operator of local search sites, said this morning that it has appointed Ken Cragun as CFo of the company. Cragun has been serving as interim CFO of the firm since October. Cragun was Vice Presdient of FInance at ...

Coull, a video advertising firm based in the UK, said Friday that it is setting up a new office in Santa Barbara, as part of a link with performance marketing firm RevUpNet. RevUpNet is based in Santa Barbara. Coull said its new Santa Barba...

El Segundo-based Internet Brands said Friday that the acquisition of the firm by private equity firm Hellman & Friedman has closed. The acquisition, which had originally been announced in September, was worth $640M. Internet Brands said tha...

Los Angeles-based MySpace and search engine giant Google announced today that the two have renewed their search and advertising deal. Financial terms of the deal were not disclosed. According to the two, Google will continue to power MySpac...

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. One of the firms poised to take advantage of that growth is Pasade...

Los Angeles-based mobile marketing firm Mogreet, which is headed by James Citron, said today that it has signed on ChaCha, the online question and answer service, as a customer, as part of a new mobile ad serving service. According to Mogre...

San Diego-based Frontline Direct, which is owned by Adconian Media Group, said today that it has acquired Objective Loyalty, a provider of data management and direct marketing solutions. Financial terms of the buy were not disclosed. Frontl...

Los Angeles-based Gorilla Nation, which provides online advertising sales for website publishers, said today that it has expanded in Canada, and has opened up a new office in Montreal. According to Gorilla Nation, it has appointed Jean-Seba...

Irvine-based ad network Specific Media said this morning that it has acquired a Amsterdam-based firm, AdCombination, as part of an European expansion. Financial terms of the buy were not disclosed. Specific Media said the acquisition of AdC...

Santa Monica-based Rubicon Project, the online ad network optimization firm, told its customers today that it has just optimized its one trillionth display ad. In a coincidence, Rubicon Project founder and executive Frank Addante said in hi...

Irvine-based WebVisible announced Tuesday that it has named a new Chief Financial Officer. According to the provider of local online marketing services, it has appointed James A. (Jamie) Harper to the position. Harper joins the company from...

Irvine-based Specific Media, which operates an online advertising network, said today that it has gained three new exclusive publishing partners. The firm said it has signed a deal to gain sole, third party advertising placement access to C...

Los Angeles-based SVnetwork, which operates SocialVibe and other pay-for-performance advertising sites, said Monday that it has named Anna Seibert as its SVP of Sales Development. Seibert was most recently at AOL, where she was VP of Agency...

Los Angeles-based SVnetwork, which operates SocialVibe and other pay-for-performance advertising sites, said Monday that it has named Anna Seibert as its SVP of Sales Development. Seibert was most recently at AOL, where she was VP of Agency...

Los Angeles-based SVnetwork said today that it now has over 30 million monthly users using its cause-marketing platform SocialVibe, via its partnership with the Causes.com web page and Facebook app. SVnetwork said those users are helping to...

Irvine-based WebVisible, the provider of local online marketing software for small and medium sized businesses, said Wednesday that it has enhanced its technology platform, adding new mobile optimized landing pages, use of Amazon Cloud Fron...

Google Goggles, the mobile visual recognition application being developed by search giant Google, said today that it has launched a new "marketing experiment" around Buick, Disney, Diageo, T-Mobile, and Delta Airlines. According to Google's...

Los Angeles-based DataPop, a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M in a Series A funding round, the company said this morning. The round was led by Rincon Ventures...

Los Angeles-based Bid4Spots, which operates an online reverse auction site for radio advertising, has extended into display media advertising, the firm said Tuesday. According to Bid4Spots, which is headed by Dave Newmark, it will offer up ...

Irvine-based Specific Media, which operates an Internet advertising network, said today that it is one of the first memebers of the IAB to adopt a new "Advertising Options Icon", a new tool to provide web surfers with information about what...

Irvine-based Local.com, the provider of online local business search sites, said this morning that it is in a big relaunch of the firm's flagship site. According to the firm, it has reorganized its site to divide its site into vertical cate...

Glendale-based DreamWorks Animation SKG and social games maker Zynga announced this morning that the two are in a new promotion, which will tie DreamWorks new Megamind feature film into the popular FarmVille social game. According to the tw...

Irvine-based WebVisible, the provider of local search advertising services for small businesses, said this morning that it has named Geoff Stevens as its Executive Vice President and General Manager of GLobal Business Development, and Natal...

Irvine-based Specific Media, which operates an Internet advertising network, has issued $5.3M in equity, according to a regulatory filing by the firm this week. According to the filing, the new equity came on October 27th. It's unclear if t...

Santa Monica-based Rubicon Project said this morning that it has raised $18M in additional funding, and acquired the Fox Audience Network (FAN) from New Corporation. Rubicon said that the new funding round came from News Corporation, Clears...

Woodland Hills-based ReachLocal, the provider of local online marketing services for small and medium sized businesses, reported its results Tuesday, saying that it had $77.1M in revenues for Q3 of 2010, up 47 percent from Q3 of last year, ...

Ventura-based The Trade Desk, the newest Internet advertising startup of Jeff Green, former co-founder of AdECN, said today that it has tapped an eBay vet for its new Director of Platform Solutions. The Trade Desk said that Adrienne Buhmann...

Kevin O'Connor is the co-founder of DoubleClick, which he took from startup to IPO on the Nasdaq in 1998, sold it to private equity firm Hellman & Friedman for around $1.2 billion in 2005, and finally sold again to Google in 2007 for $3.1 b...

Irvine-based WebVisible, which provides local search marketing and ad placement for small businesses, reports that its latest quarterly advertising report shows that search advertising spending by small business is increasing, but is doing ...

Irvine-based Local.com, the online operator of local search advertising sites, said today that it has suspended its acquisition of LEC-billed subscribers, and will focus on providing its own, credit-card local business product, Exact Match....

Camarillo-based Connexity, a new Internet advertising firm headed by former Fastclick CEO Dave Gross, said today that it has raised a seed funding round. Amount of the round was not announced. The funding round came from Persistence Partner...

San Clemente-based Poptent, an online site for crowdsourced video content for advertisers, has raised $3M in a Series A investment round, it new investor has confirmed. According to Los Angeles-based MK Capital, it made the investment in Po...

San Clemente-based Poptent, a firm which operates an online site which allows brands to source crowd-generated commercials, web videos, and other video content from users, has raised at least $3.0M in a recent funding, according to a regula...

Irvine-based Brand Affinity Technologies, the celebrity endorsement and marketing firm founded by Ryan and Chad Steelberg, said today along with Pepsi that they have tied together in a new relationship. The firms said that PepsiCo will use ...

Irvine-based Local.com, which operates a network of local search sites, said late Tuesday that it has named Ken Cragun the firm's interim Chief Financial Officer. According to the firm, Cragon is replacing Brenda Agius, who the company said...

Irvine-based Specific Media, which operates its own Internet advertising network, said this morning that it has acquired Broadband Enterprise (BBE), an online video advertising company. Financial terms of the buy were not disclosed. BBE wor...

Westlake Village-based ValueClick said today that it has launched a new, vertical advertising network focused on the Home and Garden sector. ValueClick said its new Modern Living Media network will deliver targeted consumer audiences for ho...

Los Angeles-based SVnetwork, the online advertising network which runs SocialVibe, reports this morning that it has launched its 100th brand advertising campaign. The firm said the 100th campaign is for Toyota, focused on allow users to vie...

Los Angeles-based GumGum, which helps web publishers license celebrity and other photos, has rolled out a new Image Toolbar feature for the firm's service, the firm said today. According to Ophir Tanz, the firm's CEO, the tool allows users ...

El Segundo-based Vantage Media, the provider of cost-per-action (CPA) advertising, said this morning that it has named Patrick Quigley as the firm's new CEO. Current CEO Steve Jillings becomes Chairman of the firm. According to Vantage Medi...

Los Angeles-based Burstly, the mobile advertising tools firm run by Evan Rifkin, said this week that it has opened up a new way for mobile application developers to sell their own advertising space. According to Burstly, its new Storefront ...

Irvine-based Local.com, the operator of local business search sites, said today that it has added Steven Schindler as its Vice President of Marketing. Schindler joins the firm from Sasa Technologies, and has also served at Schindler Marketi...

Irvine-based Autobytel, the operator of online auto information websites and a related, Internet leads business for auto dealers, reported today that it has partnered with another firm on better advertising analytics and optimization. Autob...

For today's profile, we decided to talk with Taher Scherzay, Founder of FavRav (www.FavRav.com), a Los Angeles-based firm which has created a Facebook application to help small businesses find customers through social media, and also allow ...

Fox Interactive Media and Break Media both ranked highly in comScore's August 2010 list of top U.S. Online Video Properties, although both were dwarfed by Google's continued dominance of online video via YouTube. According to the latest n...

Woodland Hills-based ReachLocal, which provides online marketing products for small- and medium-sized businesses, reported today that it has named Jeff Hagins as Chief Technology Officer, and promoted Steven Power, former Australia CEO, to ...

According to a report today from Paidcontent.org, Santa Monica-based Rubicon Project, the online advertising firm founded by Frank Addante, is in talks with News Corp. to fold the firm in with the Fox Audience Network (FAN). The report cite...

San Diego-based Verve Wireless, the developer of mobile publishing tools for the Associated Press, McClatchy, Belo Interactive, and other publishers, said this morning that it has raised $7M more in additional funding. The round was led by ...

Santa Monica-based Demand Media, the online content publishing empire of Richard Rosenblatt, announced this morning that it has launched a new, specialized offering for food advertisers. The firm said it has combined part of Demand Media's ...

Los Angeles-based SVnetwork, the brand advertising network and operator of SocialVibe, said this morning that it has named Chris Rooke as SVP of Business Development and Strategic Partnerships. Rooke was most recently SVP of Interactive Med...

Irvine-based Specific Media, a provider of contextual, online advertising services, announced today that it has promoted Jon Schluz to Executive Vice President. Schulz was most recently SVP Global Category development for the firm, and had ...

Los Angeles-based Sometrics, the operator of virtual goods marketplace GameCoins.com, announced this morning that it has launched a new, browser add-on which will reward users with virtual currency for browsing and shopping and online retai...

Earlier this month, Los Angeles-based SVnetwork (www.svnetwork.com) announced the launch of a new, Internet advertising network. The firm was was formerly known as SocialVibe, and is backed by Redpoint Ventures, Jafco Ventures, and Pinnacle...

El Segundo-based Internet Brands, the Internet media firm headed by Bob Brisco, has been acquired by private equity firm Hellman & Friedman Capital Partners, in a deal worth approximately $640M. According to Internet Brands, Hellman & Fried...

Los Angeles-based Ad.ly, the Twitter advertising startup, is further looking to diversify its service from Twitter, saying this week that it has added support for Facebook. The firm--which originally started as a way for celebrities, athlet...

Los Angeles-based Total Immersion, the developer of augmented reality software which allows computer images to interact with live video, said today that it has added a certified value added reseller to its partner network. The firm said it ...

Los Angeles-based SVnetwork, the firm behind SocialVibe, said today that it has named Nick Loria as the firm's Chief Revenue Officer. Loria was most recently running his own consulting firm, Third Millennium, and also has serve as SVP of Sa...

Los Angeles-based SocialVibe, which was formerly a site focused on social media for brands and charities, has turned into SVnetwork, a new Internet advertising network. According to SVnetwork, it has launched its own, performance brand adve...

Los Angeles-based Rubicon Project, the online advertising firm which helps web publishers optimize their ad network revenues, reported this week on the latest online ad spending, saying that ad spending tracked at its customers grew 47 perc...

Los Angeles-based OpenX, the developer of ad serving technology, said late last night that it has launched a new effort in Japan called OpenX Market Japan. OpenX said it has entered into a multi-year partnership with cyber communications in...

Pasadena-based TweetUp, the Twitter advertising startup started by Idealab's Bill Gross, said this morning that it has added LinkedIn and Facebook updates as part of its service, and as a consequence changed its name to PostUp. The firm all...

Los Angeles-based MarketShare Partners, a developer of software used to optimize advertising, marketing, and promotions spending by companies, said Wednesday afternoon that it has acquired JovianDATA, a developer of marketing business intel...

Irvine-based Specific Media, the operator of one of the largest Internet advertising networks, has been sued over its use of Flash to recreate tracking cookies on computer browsers. The lawsuit, filed in the California Central District cour...

Los Angeles-based Gorilla Nation, the online advertising representation firm, announced today that it has been chosen by Canadian site SouthAsianLife.com. The firm said it will represent the online advertising inventory for South Asian Life...

Los Angeles-based social networking site MySpace, which is a unit of News Corporation, said late Monday that it is integrating the Fox Audience Network (FAN) directly with MySpace. Fox Audience Network is News Corp's ad serving unit. The mo...

Westlake Village-based ValueClick said today that it has partnered with LucidMedia, a provider of contextual analysis for online advertising. According to ValueClick, it will use the partnership to enable enhanced contextualization services...

Irvine-based WebVisible, which helps small and medium sized businesses place and manage their Internet advertising, announced today that it has opened up a new facility in Mumbai, India. According to the firm, the new operation will house a...

Irvine-based WebVisible announced today that it has upgraded its dashboard for its online advertisers and resellers. According to the firm, its upgraded merchant Center software adds such features as call mapping, which maps where advertise...

Pasadena-based TweetUp, the Twitter advertising firm owned by Idealab, said today that it has linked its Twitter Client, Twidroyd, to the TweetPhoto media sharing service. Twitter said its client--which runs on Android devices--provides ful...

Irvine-based Local.com, which operates a network of local search sites, said today that it has upgraded the technology behind its sites. The firm said that it expects the enhancements to improve its search advertising relevance across its L...

Westlake Village-based ValueClick said this morning that it has launched a new Platform Services offering within its ValueClick Media division. According to ValueClick, the new product pulls together the firm's data, audience targeting, and...

Los Angeles-based Gorilla Nation, which provides advertising representation to mid-sized online publishers, announced today that it has been selected by Premiere.com, an online site focused on movie enthusiasts. Premiere.com is owned by Hac...

Woodland Hills-based ReachLocal, the publicly held provider of online marketing for small and medium sized businesses, released its first quarterly results since its May IPO, saying that its Q2 revenues rose to $70.4M. According to the firm...

Los Angeles-based tmpsocial, a provider of display advertising, in-game ad integration and virtual currency management products, has tapped cloud computing provider Joyent for its infrastructure services, the firms said this week. tmpSocial...

Irvine-based WebVisible, the venture-backed provider of online advertising services to small and medium businesses run by Kirsten Mangers, reports today that it is seeing a recovery in advertising spending. The firm said it has seen an incr...

Santa Barbara-based RingRevenue, the provider of pay-per-call technology headed by Jason Spievak, apparently is powering a trial by Google in its Google Affiliate Network. In news leaked out by Affiliate New Review, apparently Google is usi...

Pasadena-based TweetUp, the Twitter advertising firm started by Idealab's Bill Gross, is expanding out its network of sites this morning, saying that it has added four new publishers to its roster. The firm said it has signed distribution a...

Redwood City-based YuMe, a Bay Area provider of video advertising technology, announced today that it has set up shop in Santa Monica with a new sales office. The firm, which is backed by Accel Partners, BV Capital, DAG Ventures, Khosla Ven...

Santa Monica-based Activision Blizzard announced today that it has named Eric Hirschberg as CEO of its Activision Publishing arm. Hirschberg joins the firm from marketing and advertising firm Deutsch LA, where he was CEO and Chief Creative ...

Los Angeles-based Ace Metrix, which operates an online service which measured the effectiveness of television advertising, has snagged a new executive from comScore, INc. According to the firm, it has named Jack Flanagan as Chief Revenue Of...

Looking to reduce its dependence on Twitter's fickle advertising policy, Los Angeles-based Ad.ly, the Twitter advertising startup backed by Greycroft Partners and GRP Partners, said earlier this week that it has extended its platform to app...

Los Angeles-based social networking site MySpace said today along with French firm Orange that they are in an advertising and content partnership. According to the companies, Orange Advertising Network will manage both premium and performan...

Irvine-based local search firm Local.com said this morning it has acquired the assets of Los Angeles-based OCTANE360, a provider of local domain advertising products. The deal was worth $5M in cash and stock, and earnout of up to $5.9M base...

Los Angeles-based GumGum, the image licensing startup headed by Ophir Tanz, is hailing its traffic and customer wins this week, saying that it now is reaching 65 million monthly uniques, and has been signing up a number of brand advertisers...

Los Angeles-based Break Media, the online media and advertising firm run by Keith Richman, announced this morning that it is in a major expansion in its advertising network, and has added 23 new verticals to its network. The firm said the a...

Ventura-based The Trade Desk, the new online ad exchange firm headed by former AdECN founder Jeff Green, is announcing today that it has partnered with Acquisio, a PPC management software provider. According to the firms, the two will provi...

Los Angeles-based Internet advertising firm Hydra, which operates a cost-per-acquisition affiliate advertising network, has been acquired by Adknowledge, Adknowledge said this morning. Adknowledge is based in Kansas City. Financial terms of...

Los Angeles-based Ace Metrix, which operates an online service which helps television advertisers gauge the effectiveness of their ads, has scored an investment from advertising giant WPP, the firms announced this morning. Financial terms o...

Santa Monica-based Demand Media, the online content publishing empire of Richard Rosenblatt, has tapped Joost--now owned by Adconian--for its pre-roll advertising inventory. According to Joost, it is in a global sales and technology partner...

Display ad numbers released today from Internet analysis firm comScore shows that CPMs for Internet publishers were highest for newspapers, and lowest for social networking sites. According to comScore, in April 2010 the CPMs for display ad...

Santa Monica-based Rubicon Project, the online advertising optimization firm founded by Frank Addante, is on track to do $100M in revenues this year and will reach profitability in Q4, according to a blog post by Addante Tuesday afternoon. ...

Irvine-based Autobytel, which operates an online automotive site providing consumer leads to auto dealers, announced yesterday that it has named Jim Helberg as its new Executive Vice President, Product, Marketing, and Analytics. Helberg joi...

Pasadena-based TweetUp, the Twitter advertising play of Idealab's Bill Gross, said today that it has added news site Topix to its network. TweetUp allows Twitter users to bid on keywords to bring their tweets to the top when users search fo...

Los Angeles-based Burstly, the mobile ad management firm run by Evan Rifkin, said this week that it has added SoftBank Capital and Founder Collective to its Series A funding round. Size of the additional investment was not disclosed. Burstl...

Los Angeles-based MySpace and startup Ad.ly, also based in LA, said today that they have linked in an in-stream advertising deal. According to MySpace, it will use Ad.ly to enable content creators to reach fans in the MySpace stream. Financ...

Los Angeles-based Rubicon Project, the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity Fund, announced this morning that it has acquired SiteScout, a Seattle-based firm providing malware security...

Los Angeles-based Twitter advertising firm Ad.ly, which appears to have been caught this morning by Twitter's declaration that it would no longer allow third party advertising in Twitter streams, has responded to the announcement. Sean R...

Pasadena-based Tweetup, the Internet advertising play of Idealab's Bill Gross, said today that it has formally launched the site. The firm told its members that they are now able to login to the site, and that user profiles are eligible to ...

Search engine giant Google revealed today, for the first time, the revenue split the firm provides to publishers through its AdSense advertising program. According to Google, it pays out 68% of the revenue it collects from advertisers to pu...

Micro-messaging service Twitter said this morning that it is banning third-party advertising in its stream, taking direct aim at Los Angeles-based Twitter advertising service Ad.ly. According to a post this morning from Twitter, the firm "w...

Pasadena-based TweetUp, the Twitter advertising startup backed by Idealab and headed by Bill Gross, said Thursday afternoon that the firm has now registered 75,000 keywords, and also inked a deal with Conduit. The firm said those keywords r...

Irvine-based WebVisible, which helps small and medium sized businesses place Internet advertising, said this morning that it has signed a three-year agreement with Sensis, an Australian telephone directory firm. According to the firm, it wi...

Woodland Hills-based ReachLocal, which helps small and local businesses place Internet advertising, was up 15.2 percent after its IPO Thursday, closing at $14.98, up $1.98. The firm sold 4,166,667 shares of stock at $13.00 per share, after ...

Los Angeles-based Rubicon Project is reporting today that there was a 25 percent, year-over-year growth in online ad spending, according to the firm's Q1 2010 Online Advertising Market Report. The firm, which has been analyzing Internet adv...

Los Angeles-based Spot Runner, a developer of Internet advertising technology and services, announced this morning that it has integrated its Malibu Media Platform with CoreMedia Systems product, CoreDirect. CoreMedia develops software used...

Los Angeles-based Ad.ly, the Twitter advertising firm headed by Sean Rad, is announcing today that it has raised $5M in a new round of financing. The round comes from GRP Partners, Greycroft Ventures, and Matt Coffin, the founder of LowerMy...

Two Southern California firms have made Advertising Age's annual list of the largest search marketing agencies, released last week. Santa Monica-based The Search Agency, which is headed by David Hughes, was listed at number 12, and San Dieg...

Los Angeles-based Gorilla Nation, which provides advertising sales for web site operators, reported today that it has renewed an agreement with eBaumsWorld.com, where it will continue to represent all of the site's ad inventory. The two hav...

Woodland Hills-based ReachLocal has updated its IPO pricing range, indicating this week in an updated S-1 that it expects the initial pricing of its IPO to be between $17.00 and $19.00 per share. The firm is looking to IPO on the Nasdaq Glo...

Los Angeles-based Bardon Advisors, a cost-per-click (CPC) search and affiliate marketing firm, has been acquired by New York-based MediaTrust. Financial terms of the acquisition were not disclosed. According to MediaTrust, Bardon Advisors o...

San Diego-based OpenCandy, a developer of products which software publishers can include to recommend other software products and services to their users---and which earns those software publishers advertising revenue, has raised $5M in a S...

Pasadena-based TweetUp, the Idealab-backed startup focused on monetizing Twitter messages, said today that it has inked two deals to display its search results, one with Twitter client TweetDeck, and another with popular technology blog Tec...

Los Angeles-based Rubicon Project, the developer of online advertising optimization tools funded by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and Peacock Equity Fund, said today that it has rolled out a new product called REV...

Los Angeles-based Break Media, the online operator of a network of sites focused on men, announced Friday morning that it has launched a new division focused on CPA, performance marketing. Break Media said that Apogee Media Network will foc...

Irvine-based WebVisible has released its latest quarterly advertising report, saying this morning that Bing's share of the search spending market was up 10 percent in Q1 over the previous quarter, and that the average small business adverti...

Los Angeles-based Rubicon Project has launched an updated sales and pricing application aimed at premium advertisers, the firm said today. According to Rubicon, its Permission Control 2.0 product allows publishers using its REVV ad optimiza...

Los Angeles-based Gorilla Nation said this morning that its GN Kids division has been selected by online site Cartoon Doll Emporium, to exclusively represent the ad inventory for the site and its sister properties. Cartoon Doll Emporium of...

Irvine-based WebVisible, which helps small and medium sized businesses place online advertising, announced today that it has hired Jon Rosen as its Chief Revenue Officer. Rosen joins the firm from AOL Search, where he was Executive Director...

Los Angeles-based GameRevolution, the online gaming unit of AtomicOnline/Evolve Media, said today that it has signed on online gaming site Destructoid.com, an online gaming blog site. According to GameRevolution, it will exclusively represe...

Westlake Village-based ValueClick said Friday that CEO Tom A. Vadnais is retiring from the firm, and also resigning as a board member. Vadnais is being replaced by James R. Zarley, who was most recently executive Chairman at the firm. Vadna...

Los Angeles-based Break Media, which operates a network of Internet entertainment properties focused on men, said today that it has launched its own, in-house advertising server for its ad network. The firm said its new Apex proprietary ad ...

Los Angeles-based Rubicon Project is expanding its executive team today, saying that it has hired Ben Trenda as VP of U.S. Demand, and Eric Matza as Director of Product Marketing. Trenda was most recently VP Global Partnerships at AOL, and ...

Earlier this week, Los Angeles-based Burstly (www.burstly.com) announced that it had raised $1.8M in a venture round from GRP Partners and Rincon Ventures, for the firm's mobile ad management platform. Mark Suster lead GRP's investment in t...

Pasadena-based ad serving software firm OpenX is poweriing a new, European ad marketplace being run by Orange/France Telecom, the firms announced Tuesday evening. According to the firms, Orange Ad Market is an Internet advertising marketpla...

Los Angeles-based Burstly announced Tuesday afternoon that the firm has raised $1.8M in a venture funding. The funding round came from GRP Partners and Rincon Ventures. Mark Suster at GRP lead the firm's investment, with Jim Andelman headin...

Last week, Ventura-based The Trade Desk (www.thetradedesk.com) announced a $2.5M funding round. The firm's CEO and founder, Jeff Green, was a co-founder of AdECN, the Internet advertising exchange acquired in 2007 by Microsoft. We talked wi...

West Hollywood-based Citysearch announced today that it has hired on Christophe Louvion--the former CTO of Gorilla Nation Media--as its Chief Technology Officer and Senior Vice President of Core Products. Citysearch, which is owned by IAC, ...

Beverly Hills-based CPA advertising network operator Hydra announced today that it has signed an exclusive deal with Hollywood-based Meteor Games, to help the social gaming firm sign up new players, and to also extend out its ad inventory. ...

Los Angeles-based Break Media, which operates a number of Internet media and entertainment properties focused on men, said late Tuesday evening that it has partnered with BlueKai and exelate, two firms providing online advertising data. Bre...

Ventura-based The Trade Desk, a new online Internet advertising exchange firm headed by AdECN co-founder Jeff Green, has raised $2.5M in a venture funding round. The funding came from the Founders Collective and IA Ventures, led by Roger Eh...

Santa Barbara-based RingRevenue, the pay-per-call advertising firm headed by Jason Spievak, announced today that it has named Monty Hudson as the firm's Executive Vice President of Sales. Hudson joins the firm from AudienceScience, where he...

Online marketing firms Gorilla Nation, Atomiconline, Double Helix, and Springboard said this morning that the firms have joined their brands under parent firm Evolve Media. Los Angeles-based Gorilla Nation provides online ad sales for brand...

Los Angeles-based Sometrics has teamed up with IGG, an online gaming site, to offer advertiser offers and surveys to gamers on IGG;s games, the firms said this morning. The firms said that Sometrics will offer advertiser-sponsored opportuni...

Beverly Hills-based cost-per-action (CPA) advertising network Hydra announced today that the firm has cut over 15,000 of its active publishers, as a part of a bid to increase the quality of its network. The firm said it is looking to better...

Los Angeles-based online advertising firm Panache said today that it has named Cheryl Kellond as its new Executive Vice President. Panache said that Kellond joins the firm from Yahoo, where she was Vice President of Advertiser Product Marke...

Los Angeles-based Rubicon Project is extending into mobile advertising, the firm said today, with a new mobile ad optimization product. According to Rubicon Project, its new REVV for Mobile (RFM) product will provide mobile ad serving, camp...

West Hollywood-based Citysearch, the online local business guide owned by IAC, announced today that it has launched a new online advertising service for local businesses called CityGrid Complete. According to Citysearch, it made an investme...

Woodland Hills-based ReachLocal's acquisition of digital presence and reputation management firm SMB:LIVE was worth $8.8M, in a combination of cash and stock. The number had actually been disclosed through an update to the firm's S-1, altho...

Beverly Hills-based Hydra, which operates an online, cost-per-acquisition (CPA) advertising network, said today that it has officially debuted its new campaign tracking software for its advertisers. The firm said the new software, HN 2.0, ...

Woodland Hills-based ReachLocal announced Friday that it has acquired SMB:LIVE, a developer of digital presence and reputation management products for the small and medium sized business market. Financial terms of the acquisition were not d...

Los Angeles-based Break Media said Wednesday that it is expanding the number of video advertising options the site offers. The publisher of entertainment sites aimed at men, said it has added new HD-quality options, interactive pre-roll opt...

Burbank-based Steamboat Ventures, the venture capital firm backed by Walt Disney Co., has invested in a Chinese provider of online advertising. According to Beijing-based Yoyi Media, it received a Series A investment on undisclosed size fro...

Los Angeles-based Rubicon Project, the online ad optimization firm headed by Frank Addante, announced this morning that it has hired investment banker Allen & Company. According to Rubicon, Allen & Company will work with the company to "exp...

Los Angeles-based Internet Brands said Thursday that it has acquired seven consumer websites, as part of an expansion of its health and home vertical markets. Internet Brands said it has acquired DentalFind.com, InfertilitySpecialist.com, S...

Irvine-based WebVisible officially announced this morning that it has raised $20M in a Series C funding round. According to the firm, the round was led by Focus Ventures and Adams Street Partners, with existing investors Redpoint Ventures a...

Los Angeles-based Rubicon Project, which supplies ad optimization software to web publishers, announced today that it has released a new version of its VANTAGE Firefox browser plug-in, which helps provide its publishers with revenue and imp...

San Diego-based OpenCandy, which develops technology to encourage software downloads by consumers, is hailing its success with TechSmith, a developer of screen capture and recording capture. The firm claimed Thursday that TechSmith has been...

Irvine-based WebVisible, which helps local businesses place online advertising, has scored $20M in a new funding round, according to a recent regulatory filing from the firm. The round was led by Adams Street Partners, and also included Sut...

Westlake Village-based ValueClick announced today that its ValueClick Media and Commission Junction divisions are focusing on improving network quality, and have renewed an agreement with ad monitoring firm Cyveillance. According to the fir...

Los Angeles-based Ace Metrix, the online advertising rating and analytics firm run by Steve Goldman, has applied the firm's ad rating service to the Super Bowl XLIV ads. The firm, which is backed by Hummer Winblad and Palomar Ventures, said...

Los Angeles-based Oversee.net, which operates a network of businesses focused on domain name monetization and advertising, said today that it has linked with NameMedia, a developer and marketer of premium domain names. According to the firm...

Los Angeles-based video site Hulu reports this afternoon that the firm has received more than one million votes in its Super Bowl commercial rankings on its Hulu Adzone, where the firm has posted all of the ads from Sunday's Super Bowl. The...

Beverly Hills-based Hydra has launched a new, proprietary ad campaign tracking software product it is calling HNv2, the firm said Thursday. According to Hydra, the online ad tracking software is designed to help its publishing partners prev...

San Diego-based FLO TV, the mobile television arm of Qualcomm, announced today that it is launching a Super Bowl ad campaign. The firm said that it will launch three separate advertising spots, which combines a remix of The Who's "My Genera...

West Hollywood-based Citysearch, the online business guide owned by IAC, said late Friday that it has created a new advertising network called CityGrid. According to Citysearch, the new content and advertising network aggregates advertisers...

Santa Barbara-based RingRevenue, the pay-per-call technology firm headed by Jason Spievak, is powering a new direct response marketer, As Seen Everywhere, also based in Santa Barbara, the two firms said today. According to the firms, As See...

Irvine-based VIZIO announced this morning that it has tapped Beyonce Knowles as the spokesperson for the firm, and will launch a Super Bowl spot featuring the artist during Super Bowl XLIV. According to VIZIO, a major manufacturer of high d...

Pasadena-based OpenX, which develops open source, ad serving software, said Tuesday that it has launched a new version of its software. Among updates to the software, the firm said that software now provides better statistics on advertising...

Los Angeles-based Rubicon Project, the online ad optimization firm, said today that its analysis finds that online spending in Q4 of 2009 was up, resulting in an increase in CPMs by 34%. The firm--which has been running its own series of re...

Beverly Hills-based Hydra, the cost-per-action (CPA) advertising network, has new funding in hand and legal issues behind it, and is now looking upmarket, the firm told socalTECH in an interview Thursday. The ad network--which announced a r...

Beverly Hills-based Hydra Network, an online performance-based ad network, has been restructured in a deal where an investor group, Hydra Group led by Hydra founder and CEO, Zac Brandenberg, is purchasing the assets of Hydra LLC, the origin...

Los Angeles-based Mogreet, the mobile video marketing firm run by James Citron, said earlier this week that it has powered a mobile marketing campaign for Hotel Casa del Mar in Santa Monica. The firm--which recently expanded its offerings f...

San Diego-based Underground Elephant, a startup focused on the CPA-based, performance based advertising market, said today that it has opened up an office in Santa Monica. The firm said it is looking to tap the talent in the Los Angeles are...

Santa Barbara-based Impact Radius, a developer of multi-channel, performance advertising technology, announced today that it has raised $6M in a venture funding round. The round was led by Redpoint Ventures. The firm said the funding went t...

Los Angeles-based Rubicon Project, a provider of Internet advertising optimization tools, said today that it has launched a new security offering called Rubicon Security. The firm said the new software fights "malvertising" and identifies m...

Santa Barbara-based Impact Radius, a new firm which includes a number of the founders of Commission Junction, said today that it has launched a new, multi-channel performance advertising company. According to Impact Radius, its founders inc...

Beverly Hills-based online advertising network Hydra is targeting the education market, saying today that it has launched a new vertical website, MyDegreeFinder.com, specifically aimed at students looking for higher education degree program...

San Diego-based Brickfish, which provides online marketing campaigns for brands, has raised another $3.0M in funding, according to a regulatory filing by the firm last week. No details on the funding have been announced, however, the firm n...

Woodland Hills-based ReachLocal filed for an IPO this morning, saying that it is looking to raise up to $100M. The firm's IPO is being underwritten by J.P. Morgan, BofA Merrill Lynch, citi, Piper Jaffray, Needham & Company, and Broadpoint.G...

Irvine-based WebVisible, which helps small and mid-sized businesses to place online advertising, said today that it has named Doug LaBahn as the firm's Vice President of Product. LaBahn has previously served as VP of Strategy and Innovation...

Los Angeles-based Twitter advertising startup Ad.ly has just launched a new Twitter analytics product, the firm said Thursday afternoon, which allows Twitter users to see statistics on their account. According to Ad.ly, the new Ad.ly Analyt...

Los Angeles-based Rubicon Project, the online advertising optimization service firm headed by Frank Addante, is claiming this morning that the firm saw 270%, year over year growth in 2009. According to the firm, it served up more than 350 b...

One of the perpetual themes of the technology news sites and blogs this year has been fairly nonstop coverage of Twitter, the microblogging site. Aside from constant coverage of whether the service is up, or down, or somewhere in between, t...

Los Angeles-based Ace Metrix, which operates an online service which provides analytics for television ads, announced today that it has raised $6.0M in a Series B funding round. The round was led by Leapfrog Ventures, and also included prio...

Los Angeles-based Sometrics, which develops virtual currency products for social networking game developers, is linking holiday shopping and social games with a new product. Sometrics says it has rolled out a new "Shop & Earn Shopping Feed"...

The founders Los Angeles-based GumGum, a startup which offers ad-supported, celebrity and entertainment photos for blogs and other web sites, has diverged into the online ad business, saying this week that it has launched a separate, advert...

Los Angeles-based Sometrics, a developer of analytics tools for online game developers, reported recently that it has signed on gaming site Ijji.com as a customer. Financial details of the deal were not disclosed. Sometrics said that it is ...

Los Angeles-based Oversee.net is planning a European expansion, the firm said this week, saying its DomainSponsor domain monetization division is planning to establish operations in Europe during the first quarter of 2010. According to Over...

Santa Monica-based Adconion Media Group, an online advertising network, announced today that it has acquired certain assets of Joost, the online video site founded by Skype founders Janus Friis and Niklas Zennstrom. Financial terms of the b...

Los Angeles-based The Rubicon Project, the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity, said today that it has enhanced its "Certified Inventory" program with a partnership with AdSafe Media....

Los Angeles-based Ace Metrix, which operates a service to help television advertisers judge the effectiveness of their creative, has raised $1.7M in a debt funding round, according to a regulatory filing from the firm Monday. Details on the...

Los Angeles-based Ace Metrix, which operates a service to help television advertisers measure the effectiveness of their creative content, announced this morning that it has added Greg Drew to its board of directors. Drew is the CEO and Pre...

Los Angeles-based Spot Runner, a developer of services which help advertisers buy TV advertising, announced today that it has launched its Malibu Media Platform, which the firm says will help improve the process of buying and selling televi...

San Diego-based social media marketing firm Brickfish has roped in fashion retailer The Limited, for a pet product launch, the company said today. Brickfish said that The Limited is launching a new line of pet sweaters, and will be using th...

San Diego-based Brickfish, a developer of social media and online advertising software, said today that online shoe and apparel firm Zappos.com and Steve Madden are using its social media platform. According to Brickfish, its software is be...

San Diego-based Brickfish, a developer of social media and networking software being used by brands, reported today that it has hired on a Paul Botto, most recently Head of Analytics for the North American Sales Organization at Google, as i...

Woodland Hills-based FatTail, a developer of software for managing online advertising for web publishers, announced today that it has launched a new, self-serve display ad selling system called PageGage Direct. According to FatTail, the new...

Pasadena-based OpenX is in a major deal with software giant Microsoft, saying today that the two are in a deal to cross-market and promote products to their publishers. OpenX said it it will become a preferred partner to publisher for enter...

As we go into Halloween this weekend, we want to thank all of our sponsors, advertisers, and members, who make it possible for us to exist. Without all of you, we wouldn't be able to keep you updated on Southern California's high tech news ...

Los Angeles-based Zadspace, an advertising firm backed by DFJ Frontier, Crosscut Ventures and Gideon Hixon Fund, has unveiled its advertising product, saying Tuesday that it has exited beta testing of its service. Zadspace adds full color, ...

In what looks like a continuing consolidation for the out-of-home media industry, Los Angeles-based Channel M has been acquired by PlayNetwork. Financial terms of the acquisition were not disclosed. Channel M is a producer of content for in...

San Diego-based Covario, a provider of paid search and search engine optimization software, reported this week that its analysis has found that major U.S. advertisers have upped their spending on paid search by almost 8 percent in Q3. The f...

Los Angeles-based The Rubicon Project, which operates a service to optimize the selection of ads on web sites, said today that it has debuted a new technology platform is it calling REVV for Publishers. The new software expands Rubicon's pr...

Santa Monica-based Rubicon Project, the online ad network optimization firm headed by Frank Addante, is planning a major technology upgrade Wednesday. According to a note sent to its publishers, the firm is unveiling a technology it is call...

Beverly Hills-based Hydra, an operator of a cost-per-action (CPA) advertising network, said today that it has linked with Aliso Viejo-based CitizenHawk, a provider of trademark protection and domain name services. According to the firms, th...

Beverly Hills-based Hydra, an operator of a cost-per-action (CPA) advertising network, said today that it has linked with Aliso Viejo-based CitizenHawk, a provider of trademark protection and domain name services. According to the firms, th...

Irvine-based WebVisible has snagged former NetZero co-founder Ronald Burr as its Chief Operating Officer, the firm said Wednesday. The firm, which helps small businesses place local online advertising, said that Burr will oversee the firm's...

Beverly Hills-based Hydra, a pay-for-performance advertising network, said yesterday that it has named Josh Eldridge as the firm's Director of Display Media. Eldridge joins the firm from LowerMyBills.com, where he was Marketing Director. El...

Los Angeles-based Ace Metrix, which is venture backed by Hummer Winblad Venture Partners and Palomar Ventures, said today that it has rolled out a number of enhancements to the firm's service for the advertising market. The firm, which prov...

El Segundo-based Ripple has been acquired by TargetCast Networks, a San Ramon-based operator of a out-of-home digital advertising network. Financial terms of the buy were not disclosed. According to TargetCast Networks, the buy gives it 140...

Amazon.com said today that it has awarded a Los Angeles resident, Angela Kohler, as winner of its customer-created television commercial contest, Your Amazon Ad Contest. The online retailer said that Kohler was voted the winner by both its ...

Westlake Village-based ValueClick said today that it has launched a new online advertising network, targeted at mothers and women. According to ValueClick, the new "Moms Media" vertical is the second for the firm, and will target more than ...

Los Angeles-based Rubicon Project, a venture backed provider of online advertising optimization services, said today that it has acquired Others Online, a provider of a behavioral targeting service for the online advertising industry. Finan...

Woodland Hills-based ReachLocal, which operates an online marketing service targeted at local businesses, is announcing today that it has purchase the remaining interest in the firm's Australian joint venture partner, Netus Pty Ltd. No fina...

Los Angeles-based Rubicon Project, which provides online advertising optimization for web publishers, reports this morning that its latest advertising market survey finds that CPMs are up "significantly" in Q2. The firm, which pulls pricing...

In what might be some new competition for Santa Monica-based Rubicon Project, the high profile ad optimization firm headed by Frank Addante, search engine giant Google told its publishers late Wednesday that it will begin to offer similar c...

Beverly Hills-based Hydra LLC, an Internet advertising company which has been seeing major growth in the last couple of years, has apparently hit a major snag, as the company has become embroiled in lawsuits associated with the departure of...

Los Angeles-based Rubicon Project announced Wednesday that the firm has opened up an office in Sydney, Australia, as part of an expansion in the Asia Pacific region. According to Rubicon, which provides online advertising optimization softw...

Santa Monica-based Outcast, an operator of at-the-pump digital displays, said this morning that it has inked new content partnerships with CBS, CNET, and HGTV. Financial details of the content relationships were not disclosed. Outcast runs ...

Los Angeles-based Gorilla Nation reported Monday afternoon that it has signed on World Wrestling Entertainment as a client. The firm, which provides advertising sales representation to web publishers, said it is now the exclusive, North Ame...

One of the revelations in yesterday's Inc. 500 listing was that Woodland Hills-based ReachLocal, a venture backed provider of local online marketing services, hit $147M in revenues in 2008, up significantly from $4.4M in revenues of 2005. T...

Santa Monica-based Rubicon Project has signed a New York company, Katz 360 Sales, to give Katz access to its inventory of premium display ads, the firms announced today. Katz 360 Sales said it is using Rubicon Project's Internet advertising...

Los Angeles-based Spot Runner announced today that the firm has partnered with Yodle, an online advertising network, where Yodle will handle local online advertising services for Spot Runner's clients. According to the firms, Spot Runner sa...

Encino-based Bid4Spots, which operates a number of online reverse auction marketplaces for radio and cable television advertising, claims today that the firm has been seeing a huge amount of growth this year. The firm reported this morning ...

Google's foray into the radio automation market has finally ended this morning, as San Francisco-based WideOrbit said it has acquired Google Radio Automation and related products. No financial details of the asset sale were disclosed. The s...

Beverly Hills-based Hydra, which operates a cost-per-action (CPA) advertising network, disclosed Tuesday afternoon that the firm is in a partnership with brand monitoring firm BrandVerity. According to Hydra, the deal with BrandVerity will ...

In a major deal, search portal provider Yahoo and software giant Microsoft said that the two companies are in a deal where Yahoo will replace its own search engine technology with that of Microsoft--with potentially huge repercussions to Ya...

Los Angeles-based Spot Runner, which operates an online service to help businesses buy and sell TV and video advertising, said late Friday that it has promoted Gus Warren to General Manager of the firm's Malibu Media Platform unit. Warren h...

Los Angeles-based Spot Runner, which operates an online service to help businesses place television advertising, has filed to dismiss a lawsuit filed against the firm by one of its investors, WPP. In a legal filing, Spot Runner said that am...

San Diego-based VMIX, which provides a platform for publishing and managing online video, reports today that it has signed on an ad agency and reseller, which has resulted in more than 30 customers for the firm. The firm said that South Car...

Irvine-based Specific Media said Friday that the firm has entered into an online advertising partnership with an automotive dealer group, MileOne Automotive. According to Specific Media, MileOne will target automotive shoppers across its ne...

El Segundo-based ZADSPACE, a stealth mode firm developing advertising related products or technology, has raised an additional $500,000 in funding, according to a regulatory filing from the firm, bringing its total fundraising to $1.91M. De...

Irvine-based Local.com, which operates a network of local business search sites, reported the firm's traffic numbers today, saying that during Q2, it had 63 million monthly unique visitors on its site and network. The firm claimed that the ...

Los Angeles-based Gorilla Nation, which represents online publishers for advertising sales, reports today that the firm has extended an agreement with The Brooklyn Company, which owns horror site Fangoria.com, FangoriaGoreZone.com, and Star...

Los Angeles-based Ace Metrix (www.acemetrix.com) launched its software-as-a-service, TV advertising rating service last month, and we spoke with the firm's CEO and co-founder, Steve Goldman, recently to learn more about the firm. In particu...

Santa Monica-based internet advertising firm the Rubicon Project said Thursday that the firm has officially opened up its London offices, and hired on a Director to handle UK publishers. Rubicon--which appointed a International VP just last...

Irvine-based WebVisible, the local online advertising startup backed by Redpoint Ventures and Sutter Hill Ventures, says that it has "thrived," in the first half of the year, despite the current economy. The firm said today that it has "nea...

Encino-based Bid4Spots, the online radio and TV advertising firm headed by Dave Newmark, said this week that the firm has seen a 40 percent increase in ad revenues in its online marketplace for cable television advertising since its launch ...

Irvine-based Local.com reports this morning that the firm has scored a win with the Dallas Morning News, the newspaper owned by A.H. Belo Corporation. According to Local.com, it will power the local search function on the Dallas Morning New...

Santa Monica-based Outcast, and Irvine-based AdtekMedia, the operator of out-of-home advertising network PumpTop TV, said today that the two firms have created a new, joint venture focused on at-the-pump displays. According to the two, Outc...

Los Angeles-based Ace Metrix is looking to apply analytics to the television advertising market, saying this morning that it has launched a service which helps advertisers measure persuasion and watchability of their advertising. The firm, ...

Santa Barbara-based RingRevenue, which is developing technology for pay-per-call, telephone affiliate advertising, has raised $3.5M in a funding from GRP Partners, Rincon Venture Partners, and Great Pacific Capital. The firm is headed by fo...

Santa Monica-based Mahalo, the high profile "human-powered search engine" run by Jason Calacanis, rolled out a new, revamped site late Tuesday evening, offering to split advertising revenues with users who help to create pages on the site. ...

Beverly Hills-based Hydra, which operates a cost-per-action advertising network, reported Thursday that it has named Rachel Corcoran as the firm's Director of Compliance. Hydra said that Corcoran was most recently at Experian, managing comp...

Pasadena-based OpenX Technologies, a developer of ad serving software for web publishers, said this morning that it has raised $10M in a Series C funding round. According to the firm, the new round was led by DAG Ventures, and also included...

El Segundo-based out-of-home advertising firm Ripple TV said today that it has added two media executives to the firm's board of directors. Ripple, which is venture backed by Draper Fisher Jurvetson and Trinity Ventures, said that Scott Hag...

Two local online advertising businesses--Westlake Village-based ValueClick, and Irvine-based Specific Media--are showing growth in the latest comScore ranking of advertising networks. According to comScore, which analyzes Internet traffic a...

Los Angeles-based Panache, a provider of Internet advertising technology, announced today that PBS is integrating Panache's platform into its video management system. According to Panache, the move will allow PBS producers to place interact...

Santa Monica-based Business.com, which provides online directories for B2B purchasing, announced today that the firm has launched a new tool to help advertisers access pay-per-click metrics on the site. According to the firm, the new Busine...

Sherman Oaks-based Bid4Spots, the online auction for radio advertising time, is branching out into cable television, saying Monday that it has launched a new, cable TV advertising marketplace. The firm said it would offer premium, local cab...

Los Angeles-based Gorilla Nation, a provider of ad representation services to the online media industry, disclosed Friday that the firm is now delivering video publishing, delivery, syndication, and ad management for eBaumsWorld.com, Bossip...

Los Angeles-based cost-per-action advertising network Hydra is staffing up, saying Thursday that it has named Mitchell Dimler as its Chief Information Officer. The ad network said that Dimler has served at companies such as DirecTV, Transam...

Santa Monica-based Docstoc, the document sharing site run by Jason Nazar, said this afternoon that it has officially come out of its public beta. Along with the official launch, the firm said that it has rolled out a new revenue sharing agr...

Los Angeles-based Hydra, which operates an online advertising network, said today that it has appointed Stephen Semprevivo to the firm's board of directors. According to Hydra, Semprevivo was most recently President of Experian Interactive ...

Los Angeles-based Gorilla Nation, which provides representation to web publishers, said today that the firm has signed on to represent the ad inventory for Dailymotion.com in Canada. Dailymotion.com is a video sharing site. Financial impact...

Los Angeles-based Internet Brands is expanding its network of vertically focused web sites, saying Wednesday that the firm has acquired two new websites in the money and finance area, and has officially targeted "Money and Business" as one ...

Sherman Oaks-based ABCSearch, a provider of pay-per-click advertising, announced Tuesday that it has acquired Advertise.com, and will rebrand all of its offerings under a new, Advertise.com, Inc. brand. ABCSearch was founded by Daniel Yomto...

Los Angeles-based the Rubicon Project, a provider of Internet advertising optimization software and services, announced today that it has rolled out a new product which will automate the buying of online ad inventory. According to Rubicon, ...

Woodland Hills-based ReachLocal has launched a new, online marketplace for local advertising, saying Monday that it has created a new "ReachLocal Xchange" platform which will allow websites to tap into local advertisers. According to ReachL...

Los Angeles-based SpotRunner, a venture-backed firm which helps businesses place television advertising, is the target of a lawsuit from investor WPP, according to a report from AdAge. According to the report and copies of the lawsuit poste...

Los Angeles-based Hydra, an online advertising network, announced this morning that the firm has partnered with OnDialog, a firm focused on marketing optimization programs. According to Hydra, the deal will give it access to landing page op...

West Hollywood-based Citysearch, the local online business guide owned by IAC, said Thursday that the firm has expanded its relationship with yellow pages publisher Idearc Media. Citysearch said it will integrate performance-based advertisi...

Pasadena-based OpenX Technologies, a provider of ad serving software for web publishers, announced this morning that the firm has launched a new, advertising marketplace it is calling OpenX Market. According to OpenX, the marketplace will i...

San Diego-based Brickfish, a provider of social media marketing and advertising services, said Tuesday that Nike is using the firm as part of a user-generated photo contest. Brickfish said that Nike is running a campaign called "What Do You...

Los Angeles-based Panache, a provider of advertising insertion technology for the online video market, said Monday that the firm is in a partnership with TVO, a media organization based in Ontario focused on public education. Panache said t...

Pasadena-based OpenX Technologies, which develops ad serving software used by online publishers, is reporting this morning that it has added more than 8,000 publishers since it launched its product in October of 2008. The software developed...

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Interesting in reaching Southern California's high tech industry? Email us at info@socaltech.com. ...

El Segundo-based Ripple TV, an out-of-home advertising network, disclosed this morning that it has raised $4M in a venture capital round. The funding came from Draper Fisher Jurvetson and Trinity Ventures. According to Ripple, the firm plan...

Los Angeles-based Interpolls, a provider of rich media advertising technology, announced this morning that Twentieth Century Fox Home Entertainment is using the firm to promote the Blu-ray and DVD release of "Slumdog Millionaire." Financial...

Westlake Village-based ValueClick Media announced today that the firm has rolled out a new service to allow advertisers to personalize banners ads for consumers. According to the firm, its new ActiveAds offering allows advertisers to create...

Dan Yomtobian is CEO and founder of Sherman Oaks-based Scour (www.scour.com), a meta-search engine which adds social features such as voting and comments to Internet search. Scour is an offshoot of a PPC advertising firm, ABCSearch, which w...

Los Angeles-based ARTISTdirect, which operates an online site focused on music and film, has signed on a group to represent the firm in advertising and sponsorship sales. According to ARTISTdirect, it has tapped Traffic Marketplace for its ...

Irvine-based Autobytel released its quarterly results Thursday, revealing that the firm saw a 35 percent plunge in its advertising revenue, and a 23 percent drop in leads referral revenues last quarter. The firm, which operates a series of ...

Burbank-based Steamboat Ventures, the venture capital arm of Disney, is one of the investors in Bay Area-based mobile games advertising firm Greystripe, which raised a $5.5M Series C funding today. Greystripe said the funding round was led ...

Irvine-based Specific Media is reporting today that it has added a new tool focused on helping its client measure the impact of their brands. According to Specific Media, its new Brand Awareness Reports pulls data from Nielsen to measure th...

Los Angeles-based Rubicon Project, the online advertising optimization software firm headed by Frank Addante, released new traffic and customer numbers Monday, saying that the company is now serving up ads for 8 of the top 15 newspaper publ...

San Diego-based Covario, a developer of marketing analytics and search engine optimization software, said Thursday that the firm has hired on a new VP of Business Development. Covario said that it has hired on Jeff Johnson to the position, ...

Irvine-based Local.com, which operates a local search site, said today that Idearc Media--publisher of the Verizon Yellow Pages and Superpages.com--has renewed their local advertising distribution agreement. Idearc's advertisers are current...

Carlsbad-based Adjix announced this morning that the firm is looking to help users monetize the popular Twitter micro-blogging service. Adjix said that it is creating a "new ad format" which will allow text ads to be embedded within Twitter...

Cerritos-based Connect3, a developer of advertising, merchandising, and promotions software, is now officially part of DemandTec, a Bay area firm that develops promotional planning software. Financial terms of the deal were not disclosed. D...

Los Angeles- and New York-based PlaceVine, which operates a web-based service to connect brands and agencies to product placement opportunities in film, television, and new media, said Wednesday that it has scored a round of seed financing ...

Los Angeles-based MarketShare Partners, a provider of marketing analytics software said Wednesday afternoon that it has scored an investment round from Elevation Partners. Financial terms of the funding were not disclosed. According to Mark...

San Diego-based Newsforce (www.newsforce.com) is a startup which is looking to take advantage of the hunger of the newspaper and media business for revenue, and has created a product which takes press releases and commercial content, and in...

Los Angeles-based Rubicon Project, the venture funded online advertising effort run by Frank Addante, is reporting this morning that advertising CPMs were flat in Q4, even as the firm said it had an 30 percent growth in revenue across its p...

Woodland Hills-based ReachLocal, which operates a service to help small and medium sized businesses place online advertising, said this morning that it is adding a online display advertising product to its mix. The firm said its new offerin...

Los Angeles-based interactive agency Schematic said this morning that the firm has added a new Senior Vice President of Client Services, Baron Conway. According to Schematic, Conway joins the firm from Organic, and also has served at Genent...

Yesterday, Google announced that it was shutting down its Google Audio efforts--the search engine giant's efforts to try to sell radio advertising. We happened to be talking at the time with Dave Newmark, CEO of Encino-based Bid4Spots (www....

Search engine giant Google said Thursday that it is exiting from the radio advertising business, putting an end into the firm's attempt to leverage its online advertising success into other media. Google--which pulled the plug on its newspa...

Late last year, we had the chance to talk with Velocity Interactive's Ross Levinsohn about their investment in Woodland Hills-based FatTail (www.fattail.com). At the time, the firm was working on--but not talking about-- their next generati...

El Segundo-based Zadspace, a stealth mode firm developing advertising technology, has quietly raised $1.40 in Series A venture funding. The funding came from DFJ Frontier, Crosscut Ventures and Gideon Hixon Fund. The firm's founders decline...

Westlake Village-based ValueClick has added a trio of new publishers to the firm's health and wellness advertising network, the firm disclosed this morning. According to ValueClick, it has added eMedTV, HealthCastle.com, and Hearthstone Com...

Woodland Hills-based FatTail, the online advertising firm venture backed by Velocity Interactive Group, announced this morning that the firm has rolled out PageGage, a new product which helps to optimize online ad sales operations for publi...

Santa Monica-based Outcast, a privately held provider of out-of-home advertising networks, said Thursday that the firm is expanding its network to New York. Outcast said its Fuelcast Network--an ad network which goes to gas stations--will e...

Woodland Hills-based ReachLocal, which helps small businesses buy search engine advertising, has inked a strategic alliance with Google in the United Kingdom, the firm announced today. ReachLocal said that it has become an "Authorised Resel...

Irvine-based Skweezer, which operates a mobile advertising network and tools to translate web pages to mobile format, is reporting today that the firm saw its first quarter of profitability in Q4. The privately held company--which did not r...

Los Angeles-based video advertising technology provider Panache is reporting today that it has signed on MTV as a customer. According to Panache, MTV will use the company's platform across MTV Networks web sites, including MTV.com, VH1.com,...

San Diego-based Brickfish, an online advertising network focused on social media, announced this monring that it has hired Becky Carroll as the firm's Director of Social Media. The firm said that Carroll joins the company from Petra Consult...

Irvine-based Skweezer, which provides services for translating web sites to mobile phone formats, along with an advertising network, said Monday that it has partnered with JumpTap. According to the firms, Skweezer's mobile content optimizat...

Irvine-based Specific Media, which operates an online advertising network, said Monday that it has hired four for the firm's sales and client relations teams. According to Specific Media, it has hired Kathy Benigo, Jolene Ortiz, Ray Duncan,...

Hydra LLC reported this week that it has hired Johnny Talisman as creative director. The Los Angeles-based advertising network said Talisman will direct its in-house creative team and, as such, will oversee the development of original creat...

Irvine-based WebVisible said today that it has hired on a new Vice President of Sales, Bill Lupo, as the firm's industry, online advertising, continues to thrive. The firm, which provides local online advertising services for businesses, sa...

Los Angeles- and New York-based My Damn Channel, a producer of online, original video, has bolstered its executive ranks, hiring on a new Vice President of Advertising Strategy & Partnerships for the firm. The company said that Sahaila Suhi...

Mediaplex, the technology division of online advertising firm ValueClick, has ventured into the behavioral targeting arena, with a new product, the firm said yesterday. The division of Westlake Village-based ValueClick said that its new pro...

Los Angeles is rapidly gaining a reputation as being the center of the Internet advertising world, for good reason, with a large number of online advertising firms located within and around Los Angeles. One of those firms is Hydra (www.hydr...

San Diego-based online advertising network Brickfish said today that the firm has teamed up with Microsoft on a social media effort for Microsoft's "I'm a PC" campaign. According to Brickfish, the firm will power a social media ad effort wh...

Irvine-based Blizzard Entertainment, operator of the massively multiplayer online game "World of Warcraft," has selected Microsoft's in-game advertising subsidiary Massive fors its web sites and Battle.net online game service. According to ...

Los Angeles-based Hydra, an affiliate advertising network, said Monday that it has appointed Gary Gooperman as the firm's Executive Vice President of Finance and Administration. Hydra said that Cooperman joins the firm from Helio, where Coo...

Woodland Hills-based FatTail, a developer of software for online advertising management, said today that it has appointed Ali Bohra as Vice President of Product Management. Fattail, which is venture backed by Velocity Interactive Group, Ted...

Calabasas-based video game publisher THQ has inked a deal with Microsoft's Massive subsidiary, to include in-game advertising from Massive, the firms said today. Financial terms of the deal were not disclosed. According to the firms, Massiv...

Pasadena-based Perfect Market, the Idealab startup which is looking to monetize dormant content from publishers, said this morning that the firm's CTO, Dr. Jay Budzik, has been appointed to the Board of Trustees for the Illinois Mathematics...

Woodland Hills-based ReachLocal said late Tuesday that it has expanded into the United Kingdom, and opened up a new office in London. ReachLocal, which provides services that help local businesses buy search engine advertising, said it has ...

Irvine-based Specific Media is targeting print advertisers with a new product, which it is calling Dynamic Circular. According to Specific Media, the new offering will help retailers to quickly and easily take their print circular advertise...

Santa Monica-based Gorilla Nation, which provides ad sales for web publishers, said today that it has extended its deal with Gawker Media to cover advertising sales throughout the UK. The firm had inked an earlier deal with Gawker to repres...

Last week, San Diego-based OpenCandy (www.opencandy.com) announced it had raised $3.5M in a venture round for the firm's software recommendation startup. We caught up with co-founder and CEO Darrius Thompson--who was also a co-founder at Di...

San Diego-based DivX said Thursday that it has filed a lawsuit against Yahoo! for breach of contract, after Yahoo notified the firm that it intends to breach its two-year advertising services agreement with DivX. DivX said that Yahoo has in...

Santa Monica-based Rubicon Project, which provides web advertising optimization software, has expanded into New York, the firm announced Thursday. Rubicon, which is venture backed by Clearstone Venture Partners, IDG Ventures, and Mayfield, ...

Los Angeles-based Channel M, which operates and develops programming for in-store and retail television networks, said Thursday that it has opened up advertising in its network at Ashley Furniture HomeStores and ecko locations. According to...

Santa Monica-based Transpera, a provider of mobile video advertising technology, announced Thursday that it has raised $8.25M in a Series B funding round. The round was led by Flybridge Capital Partners, and included new investor Labrador V...

Irvine-based Specific Media said this morning that it has launched a new ad platform, which it says will simplify management and delivery of advertising. According to Specific Media, its new Dynamic Display product allows advertisers to con...

Los Angeles-based Spot Runner has laid off 115 employees, as part of a new strategic plan, a spokeperson for the firm confirmed Monday. According to Spot Runner, the 115 represents about 30 percent of the company. A spokeperson for the firm...

Los Angeles-based social networking site and online video advertising firm Auditude announced this morning that the two companies have partnered with MTV Networks to insert ads into user uploaded videos on MySpace. According to the firms, M...

Los Angeles-based Gorilla Nation, which represents web publishers to advertising brands, has piled on yet another win in Canada, this time with Reuters. According to Gorilla Nation, the firm will handle advertising inventory for Retuers.ca,...

Our interview this morning is with Bruno Uzzan, CEO of Total Immersion (www.t-immersion.com), a firm developing interactive video technology. The firm's technology inserts interactive video into a live camera feed, so that a user can litera...

Venice Beach-based Access 360 Media, which operates an out-of-home advertising network, said today that it has raised $8M in a Series B funding round. The round was led by Mission Ventures, and also included Bessemer Venture Partners. Acces...

Los Angeles-based Panache, a provider of ad-insertion technology for video publishers, has scored a win with Gannett's PointRoll, the firm said yesterday. According to Panache, PointRoll will use Panache's video insertion technology for its...

Irvine-based Specific Media, a major online advertising network, has rolled out a new product geared at offline sales reporting, the firm disclosed today. According to Specific Media, the new tool will help reveal the correlation between on...

Westlake Village-based online advertising firm ValueClick disclosed today in a regulatory filing with the SEC that it has divested its AdVault software suite, and sold its inkjet e-commerce business. According to the filing, the firm sold i...

Pasadena-based OpenX, maker of the popular web advertising server of the same name, said Monday that it has launched a new set of professional services and support packages for web publishers. The firm, which is venture backed by Accel Part...

Los Angeles-based Rubicon Project, which develops online advertising optimization software, announced this morning that it has hired on two executives to the firm. Rubicon said that it has hired Mark Douglas as Vice President of Engineering...

Los Angeles-based magnify360, a provider of web page optimization tools, has lauched a new product for optimizing Google AdWords advertising, the firm announced today. magnify360 said its new Google Cost Optimizer automatically synchronizes...

El Segundo-based Ripple, which operates a network of retail digital displays featuring content and advertising, said earlier this week that the firm has partnered with On The Go Media Network. According to Ripple, On The Go Media Network is...

El Segundo-based AdEngage, an online advertising network, has been acquired by blog and Internet search site Technorati, Technorati said today. Financial terms of the deal were not disclosed. According to Technorati, it has acquired AdEngag...

Woodland Hills-based FatTail, a developer of online advertising management software, announced this morning that it has raised $3M in a Series A financing round led by Velocity Interactive Group. Velocity Interactive Group is the venture fi...

Santa Monica-based Demand Media has hired a new executive to head up the firm's advertising sales, the firm disclosed Tuesday. Demand Media has appointed George Stewart as the company's Executive Vice President of Advertising Sales, heading...

Los Angeles-based MySpace said Monday that it has opened a beta of a new self-serve, advertising platform is it calling MySpace MyAds. According to the social networking site, the new ad platform is targeted at individuals and small busines...

Los Angeles-based Channel M, a venture backed provider of in-store TV networks, announced Wednesday that PLS Check Cashers, a check cashing chain, will use the firm's programming and advertising. According to Channel M, PLS Check Cashers wi...

Santa Monica-based Transpera, a venture-backed provider of mobile phone video advertising, said Monday that the firm has scored a win with a new mobile video ad campaign from Ford Motor Co. According to Transpera, it will run an ad campaign...

Santa Monica-based Fuelcast, which operates an advertising network at gas stations, said Thursday that it has merged with Bhootan, which provides out-of-home media at retail stores, to create a new company called Outcast. According to the f...

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. To gain some insight into the area, we spoke with Ian Swanson, one...

Los Angeles-based Sometrics said Monday that the firm has officially launched a new product, Social Ad Manager, which the firm says is designed to help developers and social networking sites optimize their advertising inventory. According t...

Westlake Village-based ValueClick said this morning that it has launched into the health and wellness market with a new online advertising network. According to ValueClick, it has created AdRx Media, which includes more than 50 online healt...

Los Angeles-based MySpace announced a lineup of advertisers who will be sponsoring the firm's new MySpace Music site this morning, saying that it has signed four brands who will be integrated sponsors of the site. According to MySpace, McDo...

Woodland Hills-based ReachLocal announced Wednesday that the firm has expanded into Canada, and opened up a new sales office in Toronto for its online marketing services. The venture-backed firm, which helps small and medium sized businesse...

Los Angeles-based online ad representation firm Gorilla Nation announced this morning that the firm has been selected to exclusively represent six African-American web properties. According to the company, it is now representing BlackNews.c...

Los Angeles-based online advertising rep firm Gorilla Nation has added popular kids video producer HIT Entertainment as a client, the firm announced today. HIT Entertainment owns the Barney, Thomas & Friends, Bob the Builder, and Rainbow Ma...

Los Angeles-based SocialVibe, a Redpoint-funded social media site focused on brand promotion, said this morning that it has inked a strategic partnership with Interpublic's Emerging Media Lab. According to SocialVibe, Interpublic's lab will...

Los Angeles-based SocialVibe, a Redpoint-funded social media site focused on brand promotion, said this morning that it has inked a strategic partnership with Interpublic's Emerging Media Lab. According to SocialVibe, Interpublic's lab will...

Carlsbad-based Adjix has launched a new, web URL shortening service that the firm hopes will attract users who'd like to earn advertising from sending our web addresses to their friends and associates. Adjix launched a new service, which co...

Los Angeles-based Gorilla Nation has signed on another web publisher, the firm said Tuesday. The firm, which provides online advertising representation, said that it has added Tomshardware.com, TomsGuide.com, TomsGames.com, and TheTorqueRep...

Los Angeles-based Spot Runner, which operates a service which helps businesses create and buy television and other advertising, has laid off 50 employees in what the firm describes as a realignment of the firm's business. Rosabel Tao, the f...

Westlake Village-based Move, Inc., which operates the Move.com, Realtor.com, and other real estate web sites, is looking to sell the firm's Welcome Wagon business and is looking to "realign its cost structure," the firm said in conjunction ...

Irvine-based Local.com, which operates a web site for finding local businesses, announced that it has appointed Peter Mathews as its Vice President, Technology. Mathews joins the firm from AGIS Network, where he also was VP Engineering; he'...

Pasadena-based OpenX Technologies, which develops ad serving software for web publishers, said today that it has updated the firm's software. The company said that version 2.6 of its open source software adds a new application programming i...

Los Angeles-based online advertising rep firm Gorilla Nation announced today that the firm has been selected to represent the online advertising inventory for Hallmark.com, Hallmark's online E-Card web site. According to Gorilla Nation, the...

Pasadena-based rich media widget ad firm Interpolls has scored a win with Discovery Channel and its popular MythBusters show, the firm said earlier this week. Interpolls said that Discovery Channel will promote the upcoming season of "MythB...

Los Angeles-based online advertising rep firm Gorilla Nation has added a new customer for the kids gaming market, the firm said Wednesday. The firm said that it has been selected as the exclusive worldwide rep for Zeeks.com, an online kids ...

Los Angeles-based SocialVibe, a venture-backed, online social media web site focused on charity fundraising, announced today that the site has raised more than $100,000 in donations to charities. The company, which is venture backed by Redp...

Beverly Hills-based BiggerBoat has raised around $2M in a new funding round, socalTECH.com has learned, as the firm has begun focusing on a vertical ad network around Internet television and major networks. According to CEO Adam Lilling, th...

Los Angeles-based Gorilla Nation announced Monday that it has added five new sites to the firm's GNMulticultural vertical. The group, which focuses on multi-cultural marketing, has added three African-American, and two Hispanic web sites. T...

Westlake Village-based ValueClick Media said this morning that it has launched a new, predictive behavioral targeting product for the online advertising market. According to ValueClick, the new product, the Precision BT suite, includes an e...

Irvine-based Specific Media said today that it has appointed Brian Burdick as Senior Vice President of Engineering at the firm. Specific Media operates an independent online advertising network which targets consumers based on demographic i...

Westlake Village-based ValueClick said this morning that it is lowering its revenue guidance for the second quarter, blaming a sluggish economy for taking a toll on its results. According to ValueClick, the firm saw essentially flat revenue...

Los Angeles-based Sometrics, a provider of analytics software for social networking applicaitons, said today that it has partnered with appssavvy, a provider of direct sales services for application developers in the social media space. Acc...

Los Angeles-based Gorilla Nation said Monday that it has been selected to represent the online advertising inventory for CrushSpot.com, an African-American dating site. Financial details of the deal were not disclosed. CrushSpot.com will be...

El Segundo-based Ripple, which operates a network of out-of-home information screens and a related advertising network, said today that John McMenamin has been appointed the company's new Chief Executive Officer. McMenamin was most recently...

Los Angeles- and San Diego-based Veoh Networks, which operates an online, user-generated video site, has launched a new behavioral targeting product aimed at advertisers. Veoh announced the new system this morning, saying that the product w...

El Segundo-based Ripple, which operates a network of information video screens at retail locations, said today that it has signed a deal with a subsidiary of Einstein Noah Restaurant Group, to deploy its screens into Einstein Bros. Bagels a...

Irvine-based Specific Media, an online advertising network, revealed Tuesday that it has hired Jon Schulz as the firm's Senior Vice President, Global Category Development. Schulz was most recently at Ford Motor Company, where he headed the ...

Los Angeles-based the Rubicon Project, which operates a service which optimizes online advertising for publishers, said today that it has partnered with AdJug Ltd, an online advertising marketplace. According to Rubicon, the deal calls for ...

Irvine-based Specific Media, an online advertising network, announced this morning that the firm has launched a new, specialized political targeting solution. The firm said that the new product will allow advertisers to anonymous target con...

El Segundo-based Ripple, which operates a network of video screens in retail locations, said yesterday that the company has joined the Out-of-Home Video Advertising Bureau (OVAB), an industry group of out-of-home video networks. Other membe...

Los Angeles-based Gorilla Nation, a provider of ad representation services for online publishers, said Tuesday that the firm has signed on GGL, an online publisher focused on video games. Financial impact of the deal were not disclosed. Gor...

Los Angeles-based Sometrics said Tuesday that the firm has launched a new ad serving platform focused on social networking sites. The firm, which is venture backed by the Mail Room Fund, AT&T, and Greycroft Partners, said the firm's new pla...

Irvine-based Skweezer, a provider of a mobile advertising network and service for converting web sites to mobile format, said Thursday that it has upgraded its online advertising system, with an eye on Google's dominant AdSense advertising ...

Los Angeles-based Channel M, which produces out of home video and advertising content, said today that it has appointed Paul H. Irving to its advisory board. Irving is co-chairman and Senior Corporate Partner at legal firm Manatt, Phelps & ...

Los Angeles-based online advertising representation firm Gorilla Nation said today that the firm has been selected to represent the online ad inventory for Horseland.com, an online multiplayer game and community focused on girls 8-18. The o...

Gorilla Nation, a Los Angeles-based online advertising representation firm for web sites, said this week that it has signed a deal to represent Freewebs, a UK-based provider of free web page hosting and tools for building personal home page...

Los Angeles-based Channel M, a venture-funded provider of a digital, out-of-home video network, announced today that it has signed a deal with Park media. Park Media is a provider of software for delivering content to out-of-home networks l...

Irvine-based Skweezer, a provider of mobile advertising and mobile web conversion software, said Monday that it has inked a partnership with Smaato, a provider of mobile advertising technology. Skweezer said it will begin distributing new m...

Pasadena-based Interpolls announced Monday that the firm has been certified as a third party provider of rich media ad serving for Google's content network. The firm said it will serve its widgets, video banners, and other advertising conte...

Los Angeles-based DailyStrength, an online web site focused on online support groups for people facing health issues, and Revolution Health, the online health venture founded by former AOL co-founder Steve Case, said Thursady they are in a ...

Los Angeles-based Channel M, a venture backed, digital out-of-home video advertising network, said Wednesday that it has named Peter Lee as the firm's Chief Technology Officer and Chief Strategy Officer. Lee joins the company from The Walt ...

Los Angeles-based Spot Runner, a provider of technology for helping to place television advertisements, said this morning that it has raised new investments worth $51M. The investment came from a group of investors that includes the Daily M...

Irvine-based Storybids said today that it has launched a new product placement marketplace, aimed at connecting advertisers with online video content creators. According to Storybids, the firm is venture funded by STN Labs, and will help on...

Irvine-based Local.com has inked a partnership with MediaSpan, a provider of digital content management and online marketing, the firms said Thursday. According to the firms, Local.com will provide its Local Connect local search platform to...

Los Angeles-based SaysMe said Thursday that it has raised a Series A financing. Terms of the investment were not disclosed. The round was led by Intel Capital, and also included Prime Capital and Ashton Kutcher's Katalyst Films, Bill Apfelb...

Los Angeles-based Gorilla Nation is targeting mid-sized websites with a new service, the firm announced Wednesday. The firm said that it has rolled out the new product--Midtail Toolbox--targeting midsize websites, which the firm defines as ...

Los Angeles-based online men's video web site Break Media said Tuesday that it has created a new "Online Video Advertising ROI Council" focused on measuring the effectiveness of online video. The firm said that the new group--made up of Bre...

Los Angeles-based social networking web site MySpace said this morning that it has launched a beta of a new advertising program, which allows MySpace advertisers to manage their own profiles. MySpace said that its new Community Builder adve...

Los Angeles-based Channel M, a firm which provides out-of-home video advertising, said this morning that it has raised a Series C financing from Intel Capital. Financial terms of the funding were not disclosed. Channel M said it would use t...

Access 360 Media (www.access360media.com) is a Bessemer Ventures-backed startup which operates an in-store, entertainment and advertising networks, and is one of a number of cross Los Angeles-New York firms in the ad business. The firm has ...

Los Angeles-based advertising technology firm Spot Runner has snagged Mark Rosenthal, fomer chairman and CEO of Interpublic Media, as the firm's new President of Media Platforms and Vice Chairman, the firm said Tuesday. Spot Runner said tha...

Santa Monica-based Rubicon Project said Monday that it has officially launched the firm's online advertising optimization service, and has entered a public Beta of the firm's offerings. The company, which optimized advertising inventory and...

Los Angeles-based Gorilla Nation, an online advertising representation firm focused on brands, is taking on the ethnic marketing arena with a new multi cultural marketing service, GNMulticultural. Gorilla Nation launched the new service tod...

Los Angele-based Panache, which provide online video advertising, said Wednesday that the firm has added support for Adobe's new cross platform media Player. Panache said that its tools now allow video publishers to create new ads via the A...

Los Angeles-based the Rubicon Project, the Mayfield and Clearstone backed online advertising optimization startup, said this morning that it has added a new program which the firm said will provide high-quality, certified website inventory ...

Los Angeles-based FOX Networks said this morning that it has acquired a majority stake in utarget, an online advertising network based in Europe. Financial terms of the deal were not disclosed. utarget operates an ad network focused on onli...

Los Angeles-based Fox Interactive Media said late Thursday evening that it has created a new advertising network, focused on its own web sites and third party publishers. According to FIM, the new unit, Fox Interactive Media Audience Networ...

Los Angeles-based The Rubicon Project, a venture backed firm developing online advertising optimization software, said today that it has signed on Braingle.com as a customer. According to the Rubicon Project, Braingle has sedn a 43 percent ...

Los Angeles-based Spot Runner, which provides a web-based method of buying pre-produced television advertising, said yesterday that it has named a new President and hired a CFO. John Gentry has been named President of the firm, reporting to...

Los Angeles-based NetSeer, a venture backed startup focused on the search and ad targeting market, has snagged Yahoo's Executive VP of Global Sales as its new President and CEO. NetSeer also revealed that it has received venture backing fro...

Irvine-based WebVisible announced that it has raised a $12M, Series B funding round for the firm's local advertising services today. The round came was led by Sutter Hill Ventures, and also included prior investor Redpoint Ventures. The fir...

Irvine-based Greenlight Wireless, a provider of mobile advertising and mobile services, announced today that it has signed an agreement with MIVA Media, the digital advertising network of MIVA, Inc. According to Greenlight Wireless, consume...

Irvine-based Greenlight Wireless, a provider of mobile advertising and mobile services, announced today that it has signed an agreement with MIVA Media, the digital advertising network of MIVA, Inc. According to Greenlight Wireless, consume...

Los Angeles-based Spot Runner said Tuesday that it has acquired Weblistic, a provider of online marketing solutions for local businesses. Financial terms of the deal were not disclosed. According to Spot Runner, the acquisition was an all s...

Paul Ryan is founder and CEO of Done Right (www.Done Right.com), a Pasadena-based startup in the lead generation and local advertising industry. The firm is venture backed by August Capital, Mohr Davidow, and others, and recently closed an ...

West Hollywood-based Citysearch, the local guide business of Barry Diller's IAC, said today that the firm is in a strategic partnership with Marchex. According to the firms, Citysearch will provide its content, including editorial and user ...

Search engine giant Google said this morning that it has launched a beta of a version of the firm's AdSense advertising technology for video. The new advertising program allows video publishers to include non-intrusive advertising in their ...

Los Angeles-based online advertising representation firm Gorilla Nation said Thursday that the firm has been selected to represent inventory for Lucasfilm's Starwars.com web site. Financial impact of the deal was not disclosed. Gorilla Nati...

West Hollywood-based Citysearch, the online local guide site owned by IAC, and AOL, said today that the two are in a strategic partnership. According to the firms, Citysearch will provide its editorial reviews, merchant videos, photos, and ...

We recently caught up with Ken Hayes and Gary Mittman of Nami Media (www.namimedia.com), a local Internet advertising firm that has been funded by the Pasadena Angels and recently selected as Finalist for the PriceWaterhouseCoopers Entret...

Santa Monica-based the Rubicon Project, which develops online advertising optimization systems, is announcing today that it has raised $21M in a Series B funding. The funding came from Mayfield Fund, IDG Ventures Asia, Stanford University, ...

Los Angeles-based Chammel M said Friday morning that it has raised $6M in an investment round led by Ascend Venture Group. Vintage Capital also participated in the funding. Channel M operates an out-of-home network of video screens that com...

Los Angeles-based Boingo Wireless said Tuesday that it is in a deal with JiWire to sell and serve Wi-Fi advertising at airports. Boingo said that JiWire will serve up advertising on its 28 Wi-Fi networks at airports in the U.S. and UK. Fina...

San Diego-based Covario, a provider of search engine marketing software and services, said today that it has raised $16M in a Series B funding round. The company, which was until yesterday known as SEMDirector, said the funding came from FT...

El Segundo-based Ripple, which operates a network of information screens at retail locations, and Bay Area-based SeeSaw Networks said Thursday that the two are in an advertising sales partnership. Financial impact of the deal was not disclo...

Irvine-based WebVisible, a provider of local advertising services, said earlier this week that it has named James K. Williams as the firm's Vice President of Engineering. Williams joins the firm from Google, where he was working on the firm...

Los Angeles-based the Rubicon Project, a firm developing software for optimizing Internet advertising for publishers, said Tuesday that it has hired on Bob Bennett as its Vice President of Product and Engineering. Bennett joins the firm fro...

Irvine-based YouMail, the venture-backed startup developing a personalized voicemail service, said today that it has launched a new advertising program. The firm said the new program will connect brands with mobile users through text-based ...

Irvine-based Specific Media, a major online advertising network, said earlier this week that it has appointed David Jakubowski as a Senior Vice President at the firm. Jakubowski joins Specific Media from Microsoft, where he was general mana...

REVShare, a Temecula-based provider of cost-per-action advertising on television, has raised $20M in a venture round, according to The Carlyle Group and H.I.G. Ventures. REVShare operates a bidding system that allows television media provid...

Back in November, Irvine-based Specific Media (www.specificmedia.com) raised an immense, $100M round of private equity funding from Francisco Partners. Specific Media plays in the very active Internet advertising sector, and we thought it w...

Los Angeles-based Terra Matrix Media said this morning that it has raised a round of funding, but did not disclosed terms of the deal. The firm, which is developing performance-based, marketing and advertising services, said that the fundin...

Encino-based Bid4Spots, which runs online reverse auctions of radio airtime, said Tuesday that it has added a new feature to help its advertisers buy unused radio inventory. According to Bid4Spots, its new SpotFill feature will allow advert...

Pasadena-based rich media advertising firm Interpolls said today that it will provide its rich media and integrated marketing services to the nonprofit Ad Council. The Ad Council is a nonprofit which conducts public service advertising camp...

Last week, Los Angeles-based Gorilla Nation and Encino-based Panache (www.panachetech.com) inked a deal to use Panache's video technology for pre-roll and other video advertising. We hadn't heard of Panache before, so we decided to talk to ...

BiggerBoat.com, the venture-backed search engine firm focused on the entertainment industry, said Thursday that it has launched an interactive, vertical advertising network exclusively focused on entertainment. The firm said that its ad net...

Los Angeles-based Gorilla Nation and Encino-based Panache announced this morning that Gorilla Nation is adopting Panache's in-video advertising delivery technology. Financial terms were not disclosed. According to the firms, Panache's produ...

Los Angeles-based Gorilla Nation, a provider of online ad representation for web sites, said Wednesday that it has hired Ari Lee Bayme as VP of Corporate Development. Bayme was most recently a investment banker with Milbank Roy & Co. Gorill...

Los Angeles-based social networking website MySpace said today that it has launched plans for a new, self-serve online advertising system. MySpace said that the new platform will allow advertisers to purchase, create, and analyze ad perform...

Santa Monica-based Transpera said today that it has created a new pre-roll, advertising format for mobile video. The startup, which is funded by First Round Capital and Intel Capital, said that its new pre-roll videos are 5-10 second mobile...

Los Angeles-based online advertising rep firm Gorilla Nation said today that it has been selected by Marvel.com, the online web site of comic book publisher Marvel, to exclusively represent its online ad inventory. Gorilla Nation said that ...

Woodland Hills-based ReachLocal announced today that it has raised $55.2M in a venture funding round, led by Rho Ventures. The Series D investment also include Galleon Crossover Fund and VantagePoint Venture Partners. ReachLocal is a provid...

Rubicon Project (www.rubiconproject.com) is launching a beta of its web advertising system today, and is looking to provide tools to publishers to take full advantage of the many advertising networks out there. The firm has a great pedigree...

Los Angeles-based The Rubicon Project said today that it has launched its online advertising services site. The firm said that online service will provide website optimization of advertising networks, and is targeted at helping companies ge...

Los Angeles-based The Rubicon Project said Tuesday morning that the firm has raised $6M in a Series A venture round. The funding came from Clearstone Ventures, which invested $4M in the firm, alongside $2M in venture debt from Square1Bank. ...

Encino-based Panache and Los Angeles-based Break.com said today that Break.com will use Panache's advertising platform on its web site. According to the companies, Break.com will use the Panache technology for video advertising delivery. Fi...

Fox Interactive Media said today that MySpace, the firm's social networking web site, is launching new, free mobile web services as part of a new, ad-supported mobile Web site effort. FIM said that its MySpace Mobile Web service will be ava...

Last week, Los Angeles-based Passenger (www.thinkpassenger.com) raised $8.3M in a funding round from Steamboat Ventures, Shelter Capital Partners and StarVest Partners. We spoke with Justin Cooper, the firm's chief innovation and marketing ...

Last week, Microsoft announced that it had acquired Santa Barbara-based AdECN (www.adecn.com), a provider of an online advertising exchange marketplace. We spoke with Bill Urschel, the company's CEO and founder, to get more color on the acq...

Los Angeles-based online video sharing web site Revver said Tuesday evening that it is adding new, impression-based advertising products available to its advertisers and content owners this month. The new advertising options, which includes...

El Segundo-based Connexus, an online advertising firm, said this morning that it has acquired the technology assets of AdModus, a developer of ad serving technology. Financial terms of the acquisition were not disclosed. Connexus said that ...

El Segundo-based Ripple Networks said Monday that it has raised an additional $10M in a Series B funding. Funding came from Draper Fisher Jurvetson, which led the round, along with Trinity Ventures. John Fisher of DFJ has joined Ripple's bo...

Santa Monica-based instant messaging software application provider Userplane, said this week that it is looking to sign up developers of application for Facebook in a new revenue-sharing platform. The firm has created a program called Userp...

One of the growing areas of the technology market is the area of online advertising technology. With the success of Google and others with pay-per-click ad models, there has been an increase in the number of startups and firms focused on op...

Last week, Encino-based Bid4Spots (www.bid4spots.com) turned heads with a deal with online auction giant eBay, as word of a partnership to provide eBay's emerging Media Marketplace with radio auction services spread. Bid4Spots provides a re...

EBay is tapping Encino-based Bid4Spots in a new service that allows advertisers to bid for radio advertisements. The new Ebay service was expected to launch today as part of eBay's Media Marketplace. Encino-based Bid4Spots operates an onlin...

Los Angeles-based online advertising firm Gorilla Nation announced this morning that it has received over $50M in an equity investment from Great Hill Partners, a Boston-based private equity firm. The funding, which is the first outside fun...

Irvine-based Specific Media announced today that it has signed an advertising commitment with Ford Motor Company. The deal covers advertising campaigns for Ford's 2007-2008 Lincoln Mercury models, including the automaker's new MKZ, MKX and ...

Bid4Spots, the Encino-based radio reverse auction marketplace, announced Tuesday that it has launched a new marketplace serving the United Kingdom. Bid4Spots said that the firm's UK site officially launches in Q3 of this year, and will hold...

San Diego-based search engine marketing software firm SEMDirector and marketing firm Ogilvy said today that Neo@Ogilvy, The Ogilvy Group's digital and direct media firm, and SEMDirector are in a global alliance. The firm said that Neo@Ogilv...

Los Angeles-based Shopzilla has launched a new affiliate program, the firm said today, as it looks to syndicate its online advertising for web content publishers. Shopzilla said that it will enable website publishers and affiliates to integ...

Santa Fe Springs-based Westinghouse Digital Electronics, a manufacturer of LCD TVs, and Costa Mesa-based AdtekMedia, a developer of a digital media network distributing content to gasoline station fuel pumps, said today that they are in an ...

Woodland Hills-based United Online and Yahoo! announced this afternoon that the two are in a new, exclusive multi-year agreement for Yahoo! to deliver its sponsored search and web search results on United Online's Internet services. The fir...

Los Angeles-based Fox Interactive Media announced this morning that it has completed the acquisition of Santa Monica-based Strategic Data Corporation, an interactive advertising technology company. SDC provides technology for optimizing onl...

Los Angeles-based LiveDigital, the user-generated video web site operated by Oversee.net, said today that it has launched a new advertising platform for its users. The new platform allows users of the site to select which advertisements wil...

Irvine-based Local.com said today that it is in a letter of intent to acquire soUno Directional Media Solutions, a Tulsa, Oklahoma-based provider of online yellow pages advertising to small businesses. The deal is worth $9M in cash and stoc...

Los Angeles-based Userplane, a provider of online instant messaging and other social networking tools, said Tuesday that the firm has rolled out a new ad revenue sharing program. The new program offsets licensing fees for the firm's product...

Marina Del Rey-based AdStar, a provider of e-commerce software for the classifieds industry, said today that the Pacific Newspaper Group, which published The Vancouver Sun and The Province, will integrate the firm's web-based ad technology ...

Jay Goss is the COO of Whyville.net (www.whyville.net), an online virtual world that plays in the same space as Second Life, targeting 8-15 year olds with an educational spin. Virtual Worlds have been getting increasing attention from adve...

Yahoo's Burbank-based search advertising unit said today that its new search marketing platform is available for new customers. The new platform, code named Panama, enhances the firm's sponsored search services, and was previously rolled ou...

Los Angeles-based Spot Runner, which provides online ad services for placing television advertising spots on cable and local television, said today that it is in an alliance with a diamond jewelry retailer group behind the "A Diamond Is For...

Los Angeles-based Spot Runner, a firm providing Internet-based ad placement services for television ads, has added AOL's former COO, Robert Pittman, to its board of directors. Pittman is currently at investment group Pilot Group, and was pr...

Jeff Pullen is founder and CEO of Santa Barbara-based QFour Digital, which recently landed private equity backing from GTCR to buy online advertising and marketing companies. Pullen has a deep background in the online advertising space, hav...

Santa Barbara-based QFour Digital, a new firm focused on acquiring and operating companies in the online advertising and marketing industry, received an investment earlier this week from GTCR, a private equity firm. QFour will be headed by ...

Los Angeles-based Bid4Spots has taken the firm's reverse advertising auctions to Internet Radio, the firm announced this week, and is looking to facilitate buying and selling of advertising for independent online radio. Bid4Spots, which con...

Los Angeles-based ACCESS Retail Entertainment said today that it has changed its name to Access 360 Media, and raised a Series A venture round from Bessemer Venture Partners. Amount of the investment was not disclosed. The firm also apoint...

Los Angeles-based Spot Runner, a firm which has developed an automated, web-based way to place TV advertising, said today that it has received investments from WPP, CBS Corporation, and Interpublic Group. The investments came as part of a r...

San Diego-based Soapbox Mobile, a provider of mobile marketing for major brands, said Thursday that it has appointed Rowland Hanson as co-chairman of the firm's board of directors. Hanson has served as VP of Corporate Communications at Micr...

Irvine-based WebVisible reported Thursday that The McClatchy Company is extending its SearchMax interactive advertising product sales to the Miami Herald, after a successful deployment at the Star Tribune. WebVisible's product will be sold ...

Santa Barbara-based AdECN, an online exchange for display advertising, said today that it has signed a deal to provide its technology platform to a Hong Kong firm. The deal calls for FUHU Ltd. to use AdECN¹s automated auction exchange platf...

Los Angeles-based SpotRunner, which provides an internet-based service that allows companies to easily place television advertising campaigns, said this week that it has established a strategic marketing partnership with OrthoClear, a provi...

Los Angeles-based Revver has opened up its "viral video" marketplace, saying that it will allow people to create, sponsor, and share viral videos linked to advertising. The firm said that it has released its 1.0 product, having been in beta...

Serial entrepreneur Bill Urschel is the founder and CEO of Carpinteria-based AdECN (www.adecn.com), a company developing an online advertising exchange marketplace. The venture backed company has raised $5.5M in (unannounced) venture capita...

MediaNews group, the fourth largest newspaper company in the United States, and Irvine-based WebVisible, a provider of search engine marketing products, said yesterday that the companies have started marketing TrafficMAX, an interactive adv...

Fox Interactive Media announced yesterday afternoon that it has entered into a multi-year search technology and services agreement with Google, where Google will be the exclusive search and keyword targeted advertising sales provider for My...

Westlake Village-based ValueClick has promoted Carl White, its existing COO in Europe, to the position of chief executive officer of ValueClick Europe. White has been at ValueClick since 2001, and has also served at BBC Worldwide. White wil...

Los Angeles-based NextMedium (www.nextmedium.com) is a company that is developing an online marketplace for brand integration and advertising. The firm just announced a second round of funding last week from Bessemer Venture Partners, Asce...

Los Angeles-based NextMedium, a firm developing software for the advertising industry around audience measurement and media planning, has raised $6M in a Series B round. The round was led by Bessemer Venture Partners, and also included Seri...

Los Angeles-based Media Matchmaker, a company developing an online marketplace for product placement deals, is announcing today that it has matched up two users for what it says is a the first pure sponsorship deal for the site. The emergin...

Carpinteria-based Experclick, an online ad-network, has promoted Scott Estes, its VP of Account Management, to the new position of Senior Vice President. Experclick said that Estes now leads the general operations of the firm. Estes has ser...

Woodland Hills-based United Online has hired a new EVP of Sales and Chief Sales Officer, saying today that it has hired Jeremy Helfand to the newly created position. Helfand joins the company from Advertising.com, where he was senior vice p...

Aliso Viejo-based online retailer Buy.com has tied into Google's new Google Checkout program, the company said this morning. The retailer is one of the first stores to add support for Google's new online payment service. Buy.com said that i...

South Korea-based Webzen and Microsoft's Massive are in a deal to place in-game advertising in Webzen's massively multiplayer online games. The ad deal is the first for Webzen, and calls for the placement of ads in upcoming PC versions of H...

Agoura Hills-based Jambo, and Encino-based Bid4Spots have partnered together to tie Jambo's pay-per-call solution with the Bid4Spots online reverse auction systems for radio spots. The two companies said this week that the two are working t...

Los Angeles-based Oversee.net announced today that it has purchased a portfolio of 35,000 domain names. The firm, which runs online advertising and search engine optimization and other businesses, did not disclose the purchase price. Overse...

Westlake Village-based ValueClick has signed a deal with Jumpstart Automotive Media, an advertising network focused on the automotive industry, the firms said today. Jumpstart will represent ValueClick's online display advertising and lead ...

My interview today is with Dave Newmark, CEO of Bid4Spots (www.bid4spots.com), an Encino-based firm that is using online auctions to allow radio stations to sell unsold advertising space. The space has had a lot of attention recently, since...

Los Angeles-based Oversee.net is looking towards some acquisitions, saying yesterday that it has established a Corporate Development Group focused on identifying, negotiating, and implementing new business opportunities and potential acquis...

Irvine-based SpecificMEDIA has raised a Series A funding from Enterprise Partners. The funding also included Shepherd Ventures. SpecificMEDIA said that it will use the funding for marketing and sales efforts. SpecificMEDIA said that it was ...